Historic whiskey model Fortuna Bourbon is ready to re-enter the marketplace for the primary time in over 50 years.
Working from the late 1800’s till the mid 1960’s, Fortuna was as soon as a prolific and identified model all through America. After shuttering their doorways in the course of the darkish days of whiskey, the model is now being revitalized for a brand new era of whiskey lovers.
Fortuna is being revived by the individuals behind Uncommon Character, an emergent model based in 2021 by trade veterans Pablo Moix and Peter Nevenglosky. Becoming a member of them in 2022 is Andy Shapira, an trade professional who gained invaluable expertise and perception whereas working and rising up in his household’s three-generation legacy enterprise Heaven Hill Distilleries.
Fortuna was initially based by Phil Hollenbach, a German immigrant, within the late 1800’s. Hollenbach discovered success in Kentucky by bringing “A Style of Good Fortune” to all together with his exceptional bourbon.
Via in depth analysis together with correspondence with members of the Hollenbach household, this iteration of the model goals to recreate the essence of Fortuna at its peak within the Eighties, right down to the branding, bottles, and bourbon itself.
“We had been lucky to have had entry to some classic bottlings of Fortuna, in addition to the Hollenbach’s unique flagship model Glencoe,” stated Shapira. “This helped produce a taste profile to shoot for and form the best way we strategy meticulously deciding on the six barrels that make up every batch of Fortuna. We’re happy with the outcomes.”
The whiskey is a blended Kentucky Straight Bourbon Whiskey, 102 proof, aged a minimal of 6 years. “It’s so completely balanced it’s crushable,” defined co-founder Pablo Moix. “I come from a bar background, so I simply approached it the identical method I’d do cocktails.”
Moix, Nevenglosky, and Shapira are not any strangers to whiskey; they’re chargeable for Uncommon Character Whiskey, one of many quickest rising whiskey manufacturers in America. Via unique single barrel releases and progressive product strains comparable to The Ending Collection and The Native Wooden Collection, Uncommon Character has shortly turn out to be identified in whiskey communities.
The model plans to launch new merchandise in 2023 as properly.
