London, UK – 24 June 2022 – IG Wines has right this moment introduced a brand new partnership with tech agency Mattereum to create digital tokens for high-value wine and whisky.
The partnership will leverage Mattereum’s industry-leading technological improvements such because the Mattereum Asset Passport and Trustable Non-Fungible Tokens (NFTs) to make use of the blockchain to revolutionise how high-value wine and whisky are purchased and bought.
The wonderful wine service provider will work with Mattereum on two groundbreaking initiatives, the primary of which is able to onboard casks of whisky and open up shared possession to a bigger pool of buyers and merchants. Particularly created Mattereum Asset Passports that bundle collectively authorized rights and ensures will present clear and clear traces of possession of every cask, rising confidence amongst consumers and sellers alike and finally boosting their worth.
Trustable NFTs – digital tokens that denote possession of bodily items – will even be created for high-value wine, guaranteeing the accuracy of provenance and authenticity of every bodily bottle. In contrast to bizarre NFTs, Trustable NFTs are backed by the Mattereum Asset Passport and are paired with Mattereum’s good contracts, making a framework that allows legally enforceable warranties and true digital and bodily possession with confidence. It will be certain that manufacturers like IG Wines can securely function on the blockchain, opening up wonderful wine and whisky to a broader vary of purchasers, buyers and collectors.
Belief is vital to chopping out counterfeits and constructing investor confidence. The partnership between IG wines and Mattereum, with its main authorized frameworks and expertise in buying and selling high-value bodily property akin to coveted paintings, historic artefacts and prized musical devices will make every transaction clear and legally safe.
Paul Hammond, co-founder and director of IG Wines, stated: “IG Wines have at all times been a proponent of accelerating transparency inside the wonderful wine market and giving their purchasers assurance that once they purchase wines by means of IG Wines, they’re getting wines with good provenance. This partnership permits IG Wines to leverage Mattereum’s expertise inside the NFT {industry} and utilise blockchain to supply an immutable historical past for the wines they promote. We consider that that is the start of a brand new commonplace in wine provenance and authentication.”
Mattereum founder and CEO Vinay Gupta stated: “We like wine, and whisky. So does nearly all people else. In contrast to a lot of what’s taking place on the blockchain right this moment, the worth in wine and spirits are tangible and tastable. By giving consumers absolute transparency and readability on their purchases, we’ll generate higher purchaser confidence, creating worth for present market individuals and inspiring broader participation within the wine and whisky markets. This partnership will open up highly effective new instruments which is able to assist all people to entry the wine and spirits provide chain on an equal foundation”.
With over $23BN of NFTs traded in 2021 and the market anticipated to develop considerably, NFTs symbolize a brand new strategy to work together with and entry potential clients. Mattereum’s distinctive and modern frameworks will enable IG Wines to promote crypto-assets which might be backed by tangible items of real-world worth. With Mattereum’s mechanisms in place, IG Wines’ clients can spend money on wonderful wine and whisky crypto-assets with whole confidence.
About Mattereum
Based in 2017 by CEO Vinay Gupta, Mattereum is an impact-driven know-how enterprise headquartered in London. Mattereum is dedicated to creating a brand new protocol for digital commerce constructed on transparency, belief and accountability. Established by founders with a observe document of designing and launching nation state-evel infrastructure, Mattereum’s trans-disciplinary group brings collectively programmers, legal professionals, and a long time of cumulative expertise in finance, know-how, and dispute decision to construct the inspiration of the subsequent era of digital commerce.
About IG Wines
IG Wines is a wonderful wine service provider and funding advisory firm that gives wine buyers and collectors with full confidence of their wonderful wine transactions and portfolio administration selections. They specialise within the most interesting wines that represent the spine of funding, gathering and consuming, specializing in Bordeaux, Burgundy, Italy and different main areas from the remainder of the world.
