After launching with Davos Manufacturers within the US 4 years in the past, the Japanese model has skilled vital progress and this new settlement will develop Iichiko’s availability throughout the US.
Iichiko is Japan’s main producer of barley shochu and is headquartered in Oita Prefecture on Japan’s Kyushu Island. The model produces a variety of blended shochus advert along with Shaw-Ross, Iichiko will work to proceed spreading shochu all through the US market.
“Since its inception in 1958, iichiko has developed an extremely loyal following within the shochu class,” mentioned Masahiko Shimoda, president of Sanwa Shurui, Iichiko’s father or mother compay. “With Shaw-Ross’ experience and in depth community, we’re assured we are able to proceed to drive vital progress not just for Iichiko as a model, however for your complete class of this scrumptious and engaging Japanese spirit, within the US market particularly.”
Shaw-Ross’ Scott Jove, VP of gross sales and advertising, added: “They provide unbelievable high quality and worth and completely spherical out our Japanese portfolio, as Shaw-Ross now proudly represents the class main shochu and sake manufacturers. We sit up for persevering with Iichiko’s progress throughout the US.”
