Inexperienced Tea Pictures Prime St. Patrick’s Day Cocktail Orders, In keeping with Union OnPrem Insights
St. Patrick’s Day is likely one of the U.S.’ highest grossing holidays of the yr for bars and eating places and based on OnPrem Insights information from Union—a data-driven hospitality engagement platform—the highest “cocktail” ordered is the inexperienced tea shot (24%). The favored millennial cocktail is adopted by margaritas and Irish automotive bombs are available in third place.
Based mostly on Union’s OnPrem Insights, St. Patrick’s Day is a power in driving on-premise gross sales, as bar gross sales greater than double in 2022 throughout the board. It’s no shock that Irish pubs are the highest performers on St. Patrick’s Day, as final yr’s information confirmed a 350 % improve in gross sales. Conventional bar gross sales had been nonetheless up on the vacation final yr with a 135 % improve and eating places noticed gross sales double.
“We had been bowled over by the truth that inexperienced tea pictures are as soon as once more trending and Irish automotive bombs are in third place for St. Patrick’s Day cocktail orders,” famous Layne Cox, Union’s chief advertising and marketing officer. “It was additionally attention-grabbing to see how a lot eating places profit from St. Patrick’s Day. We at all times knew that bars had been crushing it, however we had been shocked to see that eating places’ on-premise alcohol consumption sees a major uptick as properly. With St. Patrick’s Day falling on a Friday this yr the festivities will seemingly final later into the evening and bleed into the weekend, so busy bars and eating places ought to take all of this into consideration to be ready for the push with a well-stocked bar.”
Taking a look at Union’s OnPrem Insights report on a regional stage, Guinness’ share jumped from seven % to 24 % in New York Metropolis on St. Patrick’s Day. That was an enormous soar of greater than 16 %, about 3 times greater than regular.
“The massive takeaway right here is that New Yorkers like Guinness as an everyday drink, however drink it much more so on St. Patrick’s Day, whereas in different cities’ drinkers contemplate Guinness an important day beverage,” famous Layne Cox, Union’s chief advertising and marketing officer.
Fairly wild information right here…however what’s in a Inexperienced Tea shot anyway? For individuals who don’t know, see under!
Inexperienced Tea Shot
1/2 oz. Jameson
1/2 oz. peach schnapps
1/2 oz. sweet-and-sour combine
Lemon-lime soda to high
Whereas we shall be sitting again having fun with our Guinness this yr, information doesn’t lie, so will you be pouring Inexperienced Tea Pictures this yr? Tell us under.
Because of Union OnPrem for this nice information.
