New Information From Union Signifies That Oktoberfest’s Reputation Is Extending Past German Pubs
In line with on-premise consumption tendencies, the pageant is turning into mainstream at bars and eating places and reveals that on common visitors are spending $2 extra per Oktoberfest brew
Union has launched a brand new report detailing the newest on-premise Oktoberfest consumption tendencies at 1000’s of bars and eating places throughout the county.
“The large takeaway we noticed is that Oktoberfest is not restricted to German pubs and extra bars and eating places must be making the most of this two week pageant and pushing beer specials to seize extra gross sales,” stated Layne Cox, Union’s chief advertising officer. “With the worth of Oktoberfest brews being larger than different beers it is a massive gross sales alternative that many operators must be capitalizing on.”
The report offers key insights round Oktoberfest consuming patterns, together with:
- When venues characteristic Oktoberfest beers on their menus, they’re a success. In line with Union’s information, Oktoberfest beers command as a lot as 67 % of beer gross sales throughout the months of September and October.
- There’s cash to be made throughout Oktoberfest. A median Oktoberfest beer is $7.98, which is $2.00 (26 %) greater than the common beer and 19 % larger than the common imported beer.
- Completely satisfied hour is a chance for Oktoberfest. Gross sales at Union venues are highest throughout completely happy hour, with 39 % of all Oktoberfest orders occurring between 4 pm and seven pm.
- An American Oktoberfest beer holds the primary spot. All through September and October, Sam Adams “Octoberfest” is the best-selling Oktoberfest-themed beer by greenback gross sales, with 29 % share, at Union’s bars and eating places across the nation. Hofbräu, the official beer of Oktoberfest in Munich, is shut behind Sam Adams with 27 % share.
