For the primary time there have been separate awards for Supreme Champion Product, which went to Jura Islanders’ Expressions, Assortment No. 1, and Supreme Champion Marketing campaign for Jägermeister‘s ‘The Secret is You’ activation.
Jura’s new expression is the primary in a sequence of three whiskies set to roll out in Journey Retail and its spectacular present earned the Whyte & Mackay model the title of Journey Retail Unique of the Yr.
In the meantime Jägermeister’s marketing campaign was launched in the summertime earlier than being rolled out throughout Europe and it encourages customers to precise themselves by means of a digital artwork expertise to create a ‘meister piece’, which might be shared on social media. Jägermeister additionally took residence the Advertising Activation of the Yr title.
Australian Wine producer Penfolds additionally gained double gold in the identical class for its rocket-shaped present boxing whereas The Balvenie topped the part for New Design of a Drinks Model with its 15 yr previous single malt completed in madeira casks.
The class for Luxurious Drinks of the Yr was gained by The Dalmore for its Many years launch whereas Glenfiddich Grande Couronne 26 earned a double gold in the identical part.
From one luxurious model to a different, The Macallan gained a trophy for Drinks Launch of the Yr with its Idea No.3 delivering the products within the eyes of the judges. Tullamore Dew Rouge 13 additionally earned a double gold as an distinctive launch into the journey retail market.
The one different trophy awarded this yr went to Bombay Sapphire for its Sundown expression. The Bacardi-owned gin got here out prime within the class for New Design Extension of an Established Drinks Model, rounding off a tightly contested set of outcomes on this yr’s Journey Retail Awards.
