Johnnie Walker, the world’s primary Scotch Whisky, is happy to supply whisky lovers the chance to personal a particularly restricted version Johnnie Walker Blue Label Ghost and Uncommon Port Dundas Grasp Set. To deliver the Grasp Set to collectors globally, Johnnie Walker companions with BlockBar.com(the world’s first direct to shopper NFT market for luxurious wine and spirits) and Vayner3 (the Web3 consultancy beneath the umbrella VaynerX, based by serial entrepreneur Gary Vaynerchuk).
The restricted version Johnnie Walker Ghost and Uncommon sequence is crafted utilizing irreplaceable “ghost” whiskies and different extremely uncommon expressions from the unparalleled Johnnie Walker reserves used to create the award-winning Johnnie Walker Blue Label. This newest launch explores the character of remarkable and uncommon whiskies from one of many world’s most well-known Grain Whisky distilleries, the Glasgow “ghost” distillery of Port Dundas.
This famend distillery, nestled on the banks of the Forth and Clyde Canal, shipped its distinct scotch from Glasgow to ports internationally for almost 200 years. Inbuilt 1811, Port Dundas turned a whisky mixing powerhouse recognized for its distinctive candy and delicate grain character earlier than it closed in 2010.
In commemoration of the fifth installment and first Johnnie Walker Blue Label Ghost and Uncommon launch from Grasp Blender Emma Walker, collectors can safe 1 of 75 restricted version Ghost and Uncommon Port Dundas Grasp Units solely accessible on BlockBar.com. The Grasp Units function a bodily 1L bottle with signature by Emma Walker; the NFT bottle (digital model of the bottle); a novel digital artwork piece by award-winning generative AI artist and photographer, Ivona Tau; and entry to an unique digital storytelling expertise with Emma Walker and Ivona Tau the place they are going to share their inspiration behind their respective masterpieces. Those that burn their NFT could have precedence entry to the subsequent Diageo drop on BlockBar.com.
Ivona’s NFT artwork in this Grasp Set attracts inspiration from the important ingredient and pressure of nature, water, and builds upon her“Underneath the Waves” venture. Her course of consisted of a number of phases of AI to create 75 distinctive NFTs that seize the juxtaposition between the fixed circulate of water and the water tamed inside every bottle of Ghost and Uncommon Port Dundas. Every of the 75 NFTs will differ, making them as uncommon because the whisky itself.
Ivona Tau says: “It’s unimaginable to see world manufacturers like Johnnie Walker investing in digital creators to deliver visibility to our work. I’m proud to have had the chance to collaborate with Johnnie Walker and share my creative imaginative and prescient of this limited-edition whisky launch with communities in Web3.”
The unique Johnnie Walker Blue Label Ghost and Uncommon Grasp Units are a celebration of Port Dundas’ legacy, the unimaginable craftsmanship of Johnnie Walker Grasp Blender Emma Walker and the Web3 cultural revolution.
