On Girls’s Equality Day, Johnnie Walker introduced the subsequent part of ‘First Strides” on to assist shut the gender hole in management and additional the dedication to supporting girls.
On the heels of Serena William’s monumental retirement announcement and interesting conversations across the impression of girls in sports activities, Johnnie Walker and sports activities icon Billie Jean King have teamed as much as rejoice girls’s equality and achievements in sports activities additional with an inspiring OOH billboard marketing campaign.
Johnnie Walker companions with King to function motivational quotes by King herself to encourage the subsequent technology of feminine athletes to proceed to push their boundaries and to allow extra future firsts for different girls. As a model that embodies a spirit of collective progress, this marketing campaign highlights one among many efforts underneath ‘First Strides’ to allow girls to guide and shut the gender hole in management positions.
To additional help girls pushing tradition ahead, Johnnie Walker can be donating to the Billie Jean King Management Initiative, King’s non-profit group devoted to selling variety and inclusion within the office.
Billboard Places (all close to dwelling of the U.S. Open, USTA Billie Jean King Nationwide Tennis Heart):
Northern Boulevard & Broadway - “Create Your Legacy and Move the Baton.”
Astoria Boulevard & Steinway Avenue - I’ve Usually Been Requested If I’m a Lady or an Athlete. I’m an Athlete. I’m a Lady.”
Northern Blvd btwn thirty fifth Ave & forty second - “It’s Vital to Assist These on the Journey to Break Glass Ceilings.”
Northern Blvd & forty eighth Avenue - “Strain is a Privilege.”
LIE & Van Dam Avenue - “It Wasn’t A few Tennis Match, It was About Social Change.” (Not reside till 9/6)
