Single malt Scotch whisky, Jura, is trying to additional its success with a refreshed entry-level expression, Jura Bourbon Cask.
Jura Bourbon Cask is an evolution of the present ‘Jura Journey’, which it is going to in the end substitute. The signature collection, which contains a 10, 12 and 18 12 months Previous, alongside Sevenwood, Jura 21 Time and Tide, might be led by the brand new expression going ahead.
The development to Jura Bourbon Cask has been knowledgeable by each shopper analysis in key markets and the model’s continued dedication to supporting the worldwide development of the one malt class, because it anticipates that the expression will assist to additional recruit new drinkers to the class and model.
Jura Bourbon Cask is 40% abv and can start to look from Spring 2023 in all key markets, together with the UK, France and Germany.
