The ‘Spinning Round’ singer launched the wines on her birthday in 2020 as a part of a collaboration with London-based Benchmark Drinks.
The agency, based by former Accolade Wines chief govt Paul Schaafsma, specialises in movie star partnerships. It has additionally launched wines in tandem with Sarah Jessica Parker, Ian Botham and Graham Norton.
But the Kylie Minogue vary has been one of many star performers, promoting 3.5 million bottles within the UK and an additional 1.5 million bottles in 15 worldwide markets.
Now it’s heading stateside. Minogue launched the wines on the iconic Carlyle Lodge – a bastion of Higher East Aspect sophistication in New York Metropolis – this week.
Friends included Lucy Liu, Christian Siriano, Derek Blasberg, Coco Rocha and Proenza Schouler, amongst different well-known names.
Minogue handled the attendees to an intimate efficiency of her best hits: ‘Spinning Round’, ‘Can’t Get You Out of My Head’, ‘Love at First Sight’, and, from her final album, ‘Say One thing’.
The total vary was on show, together with her signature rosé, produced from Carignan and Cabernet, and her rosé Prosecco. It additionally contains premium wines, such because the Yarra Valley Pinot Noir.
‘I’m completely thrilled to be launching Kylie Minogue rosés in America,’ Minogue mentioned. ‘It has been a dream of mine to introduce Kylie Minogue Wines to the US, so it is a very particular second for me.
‘I can’t look forward to Individuals to have the ability to take pleasure in, and fall in love with these stunning rosé wines.’
The wines can be found in numerous states, together with New York, California, Florida, Texas, Massachusetts, New Jersey and Ohio.
Minogue mentioned performing on the well-known Café Carlyle within the Large Apple was a ‘pinch-me second’.
‘Thanks to the group and bar workers at Rosewood for such a particular launch for Kylie Minogue wines right here within the US,’ she added.
Minogue just lately succeeded in stopping actuality TV star Kylie Jenner from trademarking her identify. Jenner was not even born when Minogue launched her best hits album, which surged to the highest of the UK charts in 1992.
Her authorized group described Jenner as a ‘secondary actuality tv persona’ in comparison with Minogue, who was described as an ‘internationally-renowned performing artist, humanitarian and breast most cancers activist recognized worldwide merely as Kylie’. The Patent Workplace declined Jenner’s utility for the trademark.
