The Mendoza vineyard Bodega Luigi Bosca has launched its La Linda wine line to American shoppers.
The portfolio will give attention to three wines: Torrontes, Malbec and Purple Mix.
The model makes its U.S. debut on the upcoming South Seaside Meals and Wine Pageant in February. A way of life PR and influencer engagement marketing campaign will comply with all year long.
“We’re delighted to share these very particular wines with the essential American market,” says Alberto Arizu, CEO of Bodega Luigi Bosca. “Our advertising and marketing marketing campaign in assist of La Linda invitations wine drinkers to understand the fantastic thing about easy issues and luxuriate in each second with optimism, which we imagine is the right message to share as we start the brand new 12 months.”
La Linda’s title was impressed by native landscapes. The vineyards that produce La Linda are among the highest altitudes of Mendoza and are surrounded by a mountain vary, the corporate says.
The total La Linda portfolio out there within the U.S. contains Torrontes (the native white of Argentina), a fruit-forward, spiced and fragrant Malbec, a Purple Mix, in addition to a crisp, unoaked Chardonnay, the corporate says. Every wine has a recommended retail value of $15 per 750-ml. bottle.
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“Our wines stand out for being expressive, balanced, and fruity; they’re trustworthy, easy, and approachable wines,” says Belén Rodriguez, the winemaker for La Linda. “We attempt to really specific Mendoza’s terroir and altitude within the winemaking course of, which has been developed, nurtured and refined over many many years.”
Pacific Freeway Wines is the U.S. importer for Bodega Luigi Bosca.
La Linda was based in 1995 and is now in additional than 50 nations worldwide.
