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12 April, 2023
La Martiniquaise has introduced the acquisition of French spirit Beneficiant Gin, so as to add to the group’s premium supply and its ‘Craft From France’ portfolio.
Beneficiant Gin is a part of the acquisition of Ôdevie Artistic Spirits Firm, together with its Island Signature Rum portfolio.
Thibault de la Fournière, founding father of Ôdevie Artistic Spirits, mentioned: “In 2022, after a powerful 2021 12 months, we determined that it was essential to discover a new progress driver to speed up our growth. We have now shared with La Martiniquaise-Bardinet groups the fervour for ‘à la française’ spirits and are very proud to entrust our model portfolio to the experience of their worldwide groups.”
