Because the low/no-ABV development continues to develop, Labatt Blue Gentle has expanded the class with their new Labatt Blue Gentle Non-Alc Strawberry Acai.
This new, year-round brew has 75 energy, with notes of strawberry and acai, the corporate says.
“The brand new Labatt Blue Gentle Non-Alc Strawberry Acai gives a novel alternative to shake up the non-alcoholic beer section,” says Inga Grote-Ebbs, Labatt USA model director. “Beer followers can get pleasure from a light-weight and refreshing fruity non-alcoholic beer, the right different for vacation events and entertaining.”
This comes at a time of shifting preferences amongst youthful LDA customers.
“Millennials and 21+ Gen Z customers are driving mainstream acceptance of non-alcoholic beer, in addition to traits like Dry January,” says Grote-Ebbs. “As aware consumption continues, some folks select to abstain from alcohol all collectively whereas others swap out drinks over the course of an evening. Regardless of the purpose, making refreshing, nice tasting non-alcoholic beer retains Labatt within the sport.”
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