Labatt Blue Mild Introduces Non-Alcoholic Strawberry Acai Beer That Capitalizes on Fruit Pattern in Beer
BUFFALO, N.Y. — No time for a hangover? No drawback! Labatt Blue Mild just lately launched its refreshingly fruity tackle non-alcoholic beer, Labatt Blue Mild Non-Alc Strawberry Acai. With 75 energy, this year-round non-alcoholic* beer stands out with brilliant notes of strawberry and standard acai, a tasty combine for the vacation season and past. Because the choice of non-alcoholic merchandise expands, Labatt brings one of many first fruit-forward non-alcoholic beers to the section.
“The new Labatt Blue Mild Non-Alc Strawberry Acai gives a distinctive alternative to shake up the non-alcoholic beer section,” mentioned Inga Grote-Ebbs, Labatt USA model director. “Beer followers can take pleasure in a lightweight and refreshing fruity non-alcoholic beer, the right various for vacation events and entertaining.”
In accordance to an on-line survey performed by The Harris Ballot on behalf of the Beer Institute, over 50% of drinkers ages 21-34 took breaks from consuming any alcohol versus 35% of all alcohol drinkers.1
“Millennials and 21+ Gen Z shoppers are driving mainstream acceptance of non-alcoholic beer, as properly as tendencies like Dry January,” mentioned Grote-Ebbs. “As aware consumption continues, some individuals select to abstain from alcohol all collectively whereas others swap out drinks over the course of an evening. Regardless of the purpose, making refreshing, nice tasting non-alcoholic beer retains Labatt within the recreation.”
About Labatt Blue Mild Non-Alc Strawberry Acai
New Labatt Blue Mild Non-Alc Strawberry Acai is a novel, refreshing, and flavorful various for individuals who need a flavored non-alcoholic beer! Labatt Blue Mild Non-Alc Strawberry Acai is out there all yr in 6-packs of 12-ounce smooth cans. The product is at present out there in NY and MI with a rollout to PA, OH and VT anticipated in 2023.
*Accommodates much less than 0.5% ABV
1 On-line survey performed inside the US by The Harris Ballot on behalf of Beer Institute from November 11-15, 2021 amongst 1,923 US adults aged 21 and older
About Labatt USA
Proudly headquartered in Buffalo, New York, Labatt USA has imported Labatt Blue and Labatt Blue Mild from Canada since 1951. At present, Labatt Blue and Labatt Blue Mild are America’s top-selling Canadian beers. With a clear, refreshing style, gentle shade, slight hop aroma, good stability, fruity character and a barely candy style, Labatt Blue has turn out to be the premier Canadian pilsener within the Nice Lakes area.
First brewed in Canada in 1847, Labatt continues to keep on the custom and heritage of the nice outside.
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