Wine As A Conduit For Alternative & Change
(Honest Play, CA – November 17, 2022) Properly-timed to the vacation season, the newest launch from licensed women-owned and run vineyard, Teneral Cellars, was created to assist a extra equitable future for ladies. A direct response to the Supreme Courtroom’s resolution earlier this 12 months to reverse Roe v Wade, the three-bottle Ruthless Assortment ($105) from the award-winning, direct-to-consumer vineyard consists of the 2020 I AM RUTHLESS white mix (Sierra Foothills), the I AM THE CHANGE Proprietary Pink (California), and the MAJORITY RULES 2019 Petite Sirah (El Dorado Hills). Teneral Cellars is donating 10% of earnings from the gathering to organizations working to safe gender and racial fairness – together with Supermajority and the Nationwide Community of Abortion Funds. Founder and CEO Jill Osur, left a senior administration position within the wine trade in 2020, simply as company America was wrestling with how greatest to touch upon and reply to social points. Teneral Cellars was Osur’s response, launched to disrupt the wine trade and create social change for a extra equitable future for ladies and minorities, one bottle at a time.
The Ruthless Assortment is one in every of a number of curated by Teneral Cellars with key social initiatives and affect in thoughts, together with releases devoted to girls’s well being; the fiftieth anniversary of Title IX; the LGBTQIA+ neighborhood and its allies, amongst others. Osur and her model have been masking essential floor since its founding, affect seen within the $51,000 in donations given to organizations in 2021, together with the Nationwide Ladies’s Regulation Heart, World Central Kitchen, Era W, Stonewall Inn Offers Again Initiative, and Endometriosis Basis of America. In 2022, assist from Teneral Cellars’ efforts will deal with The Billie Jean King Management Initiative, in addition to Ladies of the Vine & Spirits Basis, and with this assortment, Supermajority and the Nationwide Community of Abortion Funds.
“I created this model as a catalyst for essential social change: change that may begin with a well-crafted bottle of wine and dialog,” says Osur. “We’re in a vital second in time; and with the Ruthless Assortment, we’re making it clear that we will’t merely sit on the sidelines ready for change to occur. We have to be ruthless in our combat for basic rights.”
In Supermajority, Teneral Cellars discovered a strong and well timed associate. Supermajority works to coach girls and empower them to vote. By partnering with these organizations Jill has mentioned, “The one approach we will make an affect, empower girls, and shift the wine trade is to talk out and arise. It can take each one in every of us.”
Of the partnership with Teneral Cellars, Government Director of Supermajority, Amanda Brown Lierman says, “Ladies are a driving pressure of the financial system, the spine of our communities and households, and the energy of our democracy. Ladies are the vast majority of voters, and thus our nation’s biggest hope for change. We deserve a authorities that represents us, that respects our our bodies, and that values our position as leaders within the workforce and at house. That’s why we’re so excited and grateful to be partnering with Teneral Cellars for his or her Ruthless assortment. That is the time to be ruthless with our vote and our decisions!”
Bottles from the Ruthless Assortment and different Teneral Cellars releases can be found by way of the web site whereas provides final. https://teneralcellars.com. For extra details about Teneral Cellars, or to attach with CEO Jill Osur, please contact Erin Hunt Moore of Verdant PR & Advertising at [email protected].
About Teneral Cellars
Based in 2020, Teneral Cellars is a licensed women-owned and run wine model on a mission to reshape the wine trade to mirror its largest buyer – girls! Teneral Cellars sustainably farms and produces award-winning wines and donates 10% of earnings again to organizations that empower girls and combat for gender and racial justice.
