August nineteenth – First strategic initiatives will embody September winemaker tour, nationwide commerce training, digital partnerships and Commerce & Media Camps to expertise Languedoc New York, NY (August 17, 2022) – Conseil Interprofessionnel des Vins du Languedoc (CIVL or “Languedoc Wines”), the governing physique that represents the area’s winemakers, retailers and brokers, is engaged on a totally built-in nationwide advertising and marketing marketing campaign to broaden consciousness of the premier southern French area with commerce, media and customers.
The brand new marketing campaign debuted this summer time and can construct discovery of the AOP of the Languedoc, serving to to bolster key promoting factors corresponding to the range of terroir, soils and varietal types; vital funding in natural winemaking; the rise of up-and-coming appellations; and the various proficient winemakers and growers dedicated to delivering excessive quality-to-value wines. Nationwide techniques embody PR outreach and sampling; digital campaigns; and a devoted commerce program to broaden gross sales and distribution with key companions corresponding to SevenFifty and The SOMM Journal. The CIVL may even sponsor commerce and media attendees to expertise Languedoc Camp, a whole immersion into AOP Languedoc and different appellations.
“We’re thrilled to symbolize Languedoc wines within the U.S. with our companion Gregory + Vine,” says Anne Martel-Reison of EOC Worldwide, the French-based promotion company for Vins du Languedoc. “This marketing campaign will shed new gentle on the tradition and folks behind at this time’s modern spirit and the unimaginable vary of wines from Languedoc,” provides Natasja Mallory, Director of Gregory + Vine, the lead company within the U.S.
On a regional foundation, the AOPs of Languedoc may even lead in-person occasions corresponding to a winemaker tour for commerce and media scheduled for Boston (September 27), New York (September 28) and Washington, DC (September 29). Regional activation will additional encourage shopper trial and discovery in partnership with native wine bar, retail, distributor and publishing companions. As of yearend 2021, the U.S. is the main export marketplace for Vins de Languedoc, each in quantity and worth.
About Vins du Languedoc
The Conseil Interprofessionnel des Vins du Languedoc manages the worldwide promotion of Languedoc wines. The council was arrange in 1994 and now represents 20 AOPs (Appellations d’Origine Protégées) and 13 IGPs (Indication Géographique Protégée) unfold over 4 areas within the south of France: the Aude, Hérault, Gard and Pyrénées-Orientales.
