Highland single malt model, Loch Lomond, has been named the world’s fastest-growing high 25 single malt model in 2021 by IWSR, with a 73% year-on-year improve in quantity.
Loch Lomond’s sister model, Glen Scotia, noticed its manufacturing double with a 108% year-on-year quantity improve.
“The Scotch whisky market continues to be extremely buoyant, and we’ve seen the class steadily develop for a variety of years,” stated John Grieveson, chief advertising and marketing officer at Loch Lomond Group.
“We have now made vital investments in Loch Lomond Whiskies and Glen Scotia to enhance their visibility, each on cabinets and thru advertising and marketing initiatives, and we’re starting to see our consciousness enhance with customers and thru commerce.
“Latest traits reveal an actual shift in the direction of extra premium spirits, and whereas very totally different manufacturers, rooted in their very own distinctive historical past, each Loch Lomond Whiskies and Glen Scotia are identified for his or her high-quality and revolutionary method to whisky-making, giving them an interesting proposition to customers.
“This can be a nice achievement for each manufacturers, and an essential step in our general strategic progress plans”
