Loverboy spritzes and canned cocktails will be part of its sparking onerous teas on cabinets this month, marking the model’s first chainwide distribution for its complete product portfolio
NEW YORK — Loverboy – the fast-growing maker of premium glowing onerous teas, spritzes and canned cocktails – introduced right now the beginning of a chainwide growth at Complete Wine & Extra shops, marking the model’s first nationwide take care of a brick-and-mortar retailer for its complete product portfolio. Loverboy’s speedy growth follows its groundbreaking success launching its glowing onerous teas at conventional retail, adopted by its solely e-commerce introduction of its spritzes and martinis, which had been instantly embraced by the model’s passionate, discerning fan base throughout 44 states.
Whereas Loverboy’s glowing onerous teas had been already obtainable in Complete Wine & Extra shops, starting this month, followers may also begin to see Loverboy spritzes and canned cocktails on cabinets at choose Complete Wine & Extra shops, giving shoppers who recognize cleaner components and extra refined taste profiles of their canned grownup drinks a solution to store all the product portfolio multi function place. It marks the primary time that the model’s spritzes and martinis shall be obtainable at conventional retail.
“Our expanded relationship with Complete Wine & Extra is a vital milestone for Loverboy. It’s but extra proof constructive of our imaginative and prescient for our model and the class we’re serving to redefine,” mentioned Kyle Cooke, founder and CEO of Loverboy. “We launched with one product in a single state, and it’s been our mission since day one to make it simpler for followers throughout the nation to search out Loverboy wherever they store, whether or not that’s in retailer or on-line. Complete Wine & Extra is an trade bellwether and one of many nation’s premier locations for alcohol. Their religion in what our model will ship speaks volumes.”
A New Look
Merchandise now rolling into Complete Wine & Extra are sporting a can’t-miss new look that can ultimately discover its approach onto all the Loverboy portfolio. A bolder, vertical, 3-D-esque emblem — nonetheless in its iconic typeface — was designed to make the model pop even louder on retail cabinets. Loverboy partnered with Thirst, a best-in-class design company with deep alcohol trade expertise, to assist with the design.
“We’ve grown tremendously as a model, and it was time for a bolder look that higher suited our full vary of onerous teas, spritzes and canned cocktails – in different phrases, who Loverboy is right now and shall be tomorrow. We all know our followers are going to be simply as enthusiastic about our new look as we’re,” mentioned Amanda Batula, inventive director at Loverboy who spearheaded the refresh.
To start out, the spritzes and canned cocktails shall be obtainable within the refreshed packaging in 220 Complete Wine & Extra shops throughout 22 states to coincide with fall resets. By the tip of the 12 months, followers will be capable of buy all the Loverboy portfolio in all 237 Complete Wine & Extra shops nationwide. By 2023, Loverboy glowing onerous teas may also be obtainable within the new packaging.
The unique emblem and packaging shall be phased out over the course of the subsequent few months, as merchandise which are already with retailers are offered. Previous can or new, followers shall be having fun with the identical recipes and contemporary merchandise.
All Loverboy drinks are 100 energy or much less, gluten-free and made with zero added sugar. To seek out Loverboy close to you, go to: www.drinkloverboy.com or observe @drinkloverboy on Instagram.
About Loverboy
Loverboy is a premium alcohol and way of life model that continues to trailblaze new requirements on the subject of the ready-to-drink beverage class. Greatest recognized for its glowing onerous teas, spritzes and martini canned cocktails, Loverboy’s drinks are all gluten-free and made with pure, high-quality components, together with natural brewed tea, Monk Fruit and nil added sugar. Loverboy has rapidly grow to be one of many fastest-growing alcohol manufacturers and fifth quickest rising CPG manufacturers within the U.S. It was co-founded by Kyle Cooke + Amanda Batula, who gave followers an inside look into the model’s growth whereas starring on Bravo’s “Summer time Home.” Loverboy is the one RTD beverage model that has its personal distinctive line of unique merch starting from t-shirts, hoodies and sun shades that sellout inside minutes of every drop. Its spritz and martini canned cocktails can be found in 44 states for direct buy on Loverboy.com and in Complete Wine & Extra shops nationwide, whereas its glowing onerous teas are offered at choose retailers nationwide, together with Kroger, Complete Wine & Extra and Entire Meals.
