Lyre’s Non-Alcoholic, a frontrunner within the non-alcoholic spirits market and the world’s most awarded model on this class, has introduced a partnership with Amber Beverage Group to distribute its merchandise throughout Australia, from April 1, 2025. This collaboration marks a major step in increasing Lyre’s presence within the Australian market, which has seen a rising demand for non-alcoholic drinks.
David Gimpelson, the CEO of Lyre’s, is on the forefront of the corporate’s mission to supply premium non-alcoholic options to conventional alcoholic drinks. Providing a variety of merchandise, together with 13 basic spirits, 5 ready-to-drink cocktails, and a non-alcoholic glowing, designed to recreate over 90% of the world’s hottest cocktails with out the alcohol.
“We’re thrilled to associate with Amber Beverage Group to increase our attain in Australia. Their robust distribution capabilities and shared dedication to high quality make this a pure match,” stated Gimpelson.
The partnership comes at a time when Australian shoppers, notably Gen Z and Millennials, are more and more embracing alcohol-free drinks. This transfer is ready to supply shoppers with much more high-quality, non-alcoholic choices, reflecting the evolving preferences of aware drinkers in Australia.
Patrick Borg, Managing Director of Amber Beverage Group, oversees the worldwide distribution community for the group, which incorporates manufacturers like Rooster Rojo Tequila and KAH Tequila. Amber Beverage Group’s sturdy presence in varied markets makes it a super associate for Lyre’s to develop its footprint in Australia.
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“Australia’s demand for aware ingesting choices is on the rise, and with this collaboration, Lyre’s will be capable of cater to a fair bigger viewers. This partnership helps us to develop our providing and proceed delivering premium, alcohol-free choices,” stated Borg.
