Lyre’s Non-Alcoholic has introduced that David Gimpelson has been named CEO.
Gimpelson brings a powerful 20+-year profession spanning the drinks trade to the worldwide chief of the non-alcoholic spirits class. Gimpelson possesses a dynamic and results-driven strategy within the beverage trade, with a specialty in model improvement, worldwide operations, and strategic management, having helped to construct and scale among the world’s most recognizable manufacturers each domestically and internationally.
Previous to Lyre’s, Gimpelson served as President of Calirosa Tequila. He has efficiently spearheaded different high-profile model launches, most notably, Casamigos Tequila, the place he served as EVP of Gross sales throughout the model’s early years, earlier than its acquisition to Diageo. Along with managing multimillion-dollar investments and main high-performing groups, he has a observe document of overseeing the execution of impactful advertising campaigns, creating world distribution methods, and driving income development. Gimpelson will oversee Lyre’s world operations from Las Vegas, Nevada.
“David’s imaginative and prescient and operational excellence have earned him a repute for constructing high-profile partnerships and navigating complicated market dynamics, leading to long-term model development. We’re assured that David’s management can be instrumental in main Lyre’s by means of its subsequent section of development,” says David Grossman, Managing Director, DSQ Capital, Lyre’s largest shareholder.
“With its class main portfolio of premium non-alcoholic spirits variants, I’m excited to convey my expertise and understanding of the worldwide beverage trade to the chief of the class. At its core, Lyre’s was created to alter the best way the world drinks, and I sit up for working with the best-in-class group at Lyre’s to construct on the unimaginable momentum they’ve established thus far and dealing to get the model in entrance of latest audiences around the globe,” says David Gimpelson, CEO, of Lyre’s.
Most just lately, Lyre’s was named ‘No 1 Finest Promoting and Trending NA Model’ in 2024 by Drinks Worldwide, and stays essentially the most awarded non-alcoholic model globally, securing over 200 awards and accolades since launching in 2019. As well as, David Guetta, world DJ, and Pat Cummins, Australian worldwide cricketer, and Captain of Australia’s cricket group, joined the corporate lately as traders.
About Lyre’s
Lyre’s Non-Alcoholic is a variety of alcohol-free basic spirits, ready-to-drink cans and a non-alcoholic glowing, created utilizing a singular understanding of meals science and flavour structure. Based in 2019, the vary is the world’s most complete and awarded answer for aware ingesting, equal to the preferred spirits in a non-alcoholic format. Lyre’s portfolio of premium non-alcoholic spirits is able to crafting 90% of the world’s best-selling cocktails. A frictionless swap of a Lyre’s non-alcoholic spirit for the unique alcoholic ingredient delivers all the advantages of a premium subtle serve with out compromise. All merchandise are vegan. Lyre’s was created to alter the best way the world drinks.
For extra info please go to lyres.com and observe alongside at Instagram @Lyresspiritco
