Prime promoting aged rum in Guatemala, Botran Rum has re-entered the USA market.
After a three-year hiatus, Botran Rum reveals a contemporary look together with new certification stamps. The placing new packaging with iconography was impressed by Guatemala’s many pure assets.
“The model refresh is supposed to ask shoppers to expertise the colourful, joyful and vibrant facet of Guatemala whereas higher speaking Botran’s place as one of many prime premium rums internationally” explains Ivan Valdez, Senior World Model Supervisor for Licores de Guatemala, the father or mother firm of Botran Rum. “Our new imaginative and prescient is to fill each glass with the intense and vibrant spirit of Guatemalan rum.”
Botran’s revamped look is an entire departure from the model’s earlier, extra conventional look. The brand new packaging options certification stamps that spotlight two of Botran’s distinctive qualities: “Ron de Guatemala” Protected Designation of Origin (PDO) and the model’s ISCC Plus (Worldwide Sustainability & Carbon Certification) accreditation certifying Botran because the world’s first sustainable rum throughout all elements of the rum journey together with plantations, mill, distillery, getting older services, and bottling, or as Botran likes to say, “from crop to drop.”
Along with the brand new seals on the bottle, Botran not too long ago earned Carbon Impartial Certification from SGS in recognition of the model’s dedication to our planet, since 1977 Botran has planted and grown greater than 1.8 million timber in Guatemala. Consequently, Botran self-mitigates its carbon footprint with out the necessity to buy carbon credit.
With the brand new packaging comes a brand new outlook. Alexandra Alfaro, Company Advertising Director for Licores de Guatemala says, “Botran’s essence is captured in our assertion ‘MAKE IT RONTASTIC’. Sustainable, contemporary, Guatemalan, rum-loving, eye-smiling, friendship-starting with unfiltered openness. We invite shoppers to expertise our vibrancy which is greater than rum and greater than implausible.” The brand new perspective runs by means of all points of the model together with all advertising communications, social media, POS supplies, and many others.
