Spirits innovator and Grammy award-winning musician Sammy Hagar and iconic chef and Emmy award-winning tv character Man Fieri introduced the appointment of Dan Butkus as the brand new president and CEO of the duo’s Santo Spirits.
Previously the Vice President Nationwide Gross sales Supervisor of Campari America, the U.S. subsidiary of Campari Group, the world’s sixth-largest premium spirits firm for 14 years, Butkus will oversee the worldwide portfolio, which features a Blanco Tequila, Reposado Tequila and modern Mezquila.
“It’s not typically you discover a model like Santo Spirits that’s backed by two founders of Sammy and Man’s affect, who’re so keen about creating an exceptionally premium product, proper all the way down to the smallest element,” says Butkus. “It’s their hands-on strategy that assured me all of the elements had been in place to make Santo a serious participant within the world tequila market.”
“Having labored with Dan on Cabo Wabo Tequila, I’m assured he has the fitting {qualifications} to guide Santo Spirits, with a ‘get it completed however have enjoyable’ angle that Man and I embrace in enterprise,” shares Hagar, a 30-year-veteran of the tequila enterprise. “Man and I created an agave portfolio constructed on authenticity, utilizing time-honored craftsmanship and the highest-quality elements, with a really clear model identification. Realizing Dan has the chops, the connections, and a transparent path to success, now we have the whole lot we have to actually rock.”
“The Santo model is the actual deal and along with his sturdy credentials and govt expertise, so is Dan Butkus,” says Fieri. “Dan’s management and deep relationships with distributors and retailers alike will permit us to capitalize on our present success and gas exponential development for our complete portfolio of tequilas and Mezquila.”
