Tilaknagar Industries Restricted, one of many main Indian-Made Overseas Liquor (IMFL) producers, has introduced the launch of India’s first premium flavored brandy underneath its flagship model, Mansion Home. The primary-of-its-kind French Fashion Premium brandy has been launched in three flavors: Orange, Cherry, and Peach.
With this transfer, Tilaknagar goals to develop its bouquet of premium brandy choices to cater to the preferences of current in addition to newer and experimental shoppers. The corporate plans to additional enhance its market share in South India in addition to drive development in nascent brandy markets like East and North-East India. At present, TI is India’s largest premium brandy producer and its famend millionaire model, Mansion Home Brandy (MHB) is the nation’s highest promoting premium brandy.
“Brandy is the second largest product phase underneath the IMFL class,” stated Mr Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries. “Flavoured Premium Brandy is a very new territory, an untapped market and due to this fact presents an enormous alternative. This launch will enrich TI’s premium brandy portfolio which can additional strengthen our regional presence and help growth, throughout geographies. The Brandy class continues to guide the corporate’s development and our goal is to extend gross sales by 12-15 per cent yearly over the following three-five years.”
The Mansion Home French Fashion flavored brandy has a novel mix of pure fruit flavors. The mix is infused with the essence of oranges, cherries, and peaches sourced from areas in India. Within the first section of its launch, the MHB premium flavored brandy will probably be made out there in Puducherry, adopted by different outstanding markets.
India is among the largest markets for brandy globally. As per the corporate’s estimates, the premium brandy market in India is anticipated to develop at a sturdy Compounded Annual Development Fee (CAGR) of 10-12 %.
Within the premium brandy class, TI, along with Mansion Home Brandy, additionally manufactures and sells the super-premium Courrier Napoleon brandy (CNB) which is quick approaching the millionaire model standing.
For extra info, head over to TI’s official web site.
In February, Bacardi unveiled its first brandy made in India, Good Man.
