This week Mark Ryan Vineyard introduced it had bought full possession of Underground Wine Undertaking. The twin venture between Woodinville’s Mark Ryan Vineyard and Walla Walla’s Sleight of Hand Cellars started in 2014.
“I like Underground Wine Undertaking, however it’s by no means been a prime precedence for both facet,” says Mark Ryan founder and winemaker Mark McNeilly. “This was a great enterprise determination for us, and I additionally suppose it was a great enterprise determination for them.”
Underground Wine Undertaking consists of Mr. Pink Rosé, Idle Palms Purple Mix, and Satan’s Playground Cabernet Sauvignon. All three wines will now be folded into the Mark Ryan portfolio, which incorporates Mark Ryan Vineyard, Board Observe Racer, Lu & Oly, Flowerhead, and Megan Anne Cellars. Of the three Underground wines, Mr. Pink is the driving force at 15,000 instances within the final classic. McNeilly anticipates broadening that wine’s attain.
“Rosé is such a scorching SKU proper now,” he says. “I think we will develop Mr. Pink. It is obtained loads of potential.” McNeilly anticipates Idle Palms and Satan’s Playground may additionally develop.
“I need me and my group to step again and take a look at all of the Mark Ryan household of wines and see the place the Satan’s Playground and Idle Palms slot in, however I feel they’re very viable and we’ve had nice success with them,” he says. “I feel we will go slightly bit extra broad in distribution for all these SKUs.” Of word, McNeilly says Underground’s dedication to philanthropy will proceed.
The 2021 classic of Mr. Pink, due out in February, would be the first launch of Underground Wine Undertaking below Mark Ryan.
Picture courtesy of Mark Ryan Vineyard.
