WATSONVILLE, Calif. – Martinelli’s, makers of premium high quality apple juice for greater than 155 years, returns to its roots with the re-introduction of 1868 Exhausting Cider.
“Immediately, the identify Martinelli’s is understood world wide for its award-winning apple juice and glowing cider merchandise,” famous Gun Ruder, President and CEO, S. Martinelli & Firm. “However, few might know that the primary sips of Martinelli’s taken in 1868 have been truly a tough (alcoholic) model of the well-known Gold Medal juices we all know immediately,” Ruder added.
Within the late 1910’s, The Martinelli household, anticipating a have to pivot throughout altering political occasions that resulted within the outlawing of the sale of alcoholic drinks, developed a pasteurized, non-alcoholic model of the household’s cider. When the Nationwide Prohibition Act went into impact in early 1920, the Martinelli household had already changed its laborious cider with non-alcoholic glowing and nonetheless apple juice.
The laborious cider made its return in 1933, when the twenty first Modification made the sale and distribution of alcoholic drinks authorized once more, placing an finish to Prohibition. Through the years, Martinelli’s laborious cider returned to cabinets for a restricted time, most lately in 2018, to have fun the corporate’s one hundred and fiftieth Anniversary.
This time, it’s right here to remain.
1868 Exhausting Cider is constructed from 100% U.S-grown, fresh-pressed apples in a basic mix of Newtown Pippin and West Coast varieties that give Martinelli’s 1868 its signature, just-picked, apple taste.
Martinelli’s 1868 will probably be out there at choose Complete Meals, Dealer Joe’s, New Leaf, Raley’s, Nugget, Complete Wine and Bev Mo! shops in northern California beginning on October 21 after which rolls out nationally in early 2025. The 1868 assortment contains three 12-ounce flavors, Authentic, Imperial, and Mango, with extra flavors being added to the portfolio within the coming months.
About S. Martinelli & Firm:
Household-owned and operated S. Martinelli & Firm has been producing Gold Medal premium high quality glowing cider and apple juice for greater than 155 years in Watsonville, California. Martinelli’s merchandise are 100% juice, constructed from U.S.-grown contemporary apples and include no added sweeteners or chemical preservatives. Its apple-shaped, champagne-style glass bottles are iconic hallmarks of the model. The corporate is led by fourth-generation member of the family and Chairman, John Martinelli.
For extra info, go to @1868hardcider on Instagram.
