Martingale Cognac, Rooted in Extra Than 100 Years of Custom and Craft, to Launch within the US this Fall
Fourth-generation custodians and business veterans double down and ship a recent tackle Cognac to honor a household legacy
Martingale Cognac, rooted in additional than 100 years of custom and craft, is about to launch within the US this fall, providing a recent and extra aromatic type of Cognac for a brand new era. Impressed by their grandfather’s imaginative and prescient to develop some of the envied domaines, Martingale emerges from Guillaume Thomas (Founder, CEO, veteran Pernod Ricard government) and Amaury Thomas (Co-Founder, Grasp Blender), fourth-generation custodians of some of the coveted domaines within the appellation. The Thomas cousins invited Andrew Weir (Co-Founder, Chief Industrial and Advertising and marketing Officer) on this journey to double down on the household legacy. Martingale marks the primary ever branded shopper product from this esteemed domaine, regardless of their century-long historical past of creating the best Cognac for among the most prestigious homes.
(L-R: Amaury Thomas, Guillaume Thomas, Andrew Weir)
Guillaume, who spent 18 years in government management roles throughout the spirits firm Pernod Ricard, was impressed to launch this enterprise to meet his household dream. He shares, “Our grandfather, Raymond, was a stressed visionary and true entrepreneur. He was an essential determine within the historical past of Cognac having helped maintain the protected standing of the appellation via the post-war period. When confronted with obstacles, as a substitute of backing down, he doubled down and located his personal martingale, his personal recipe for fulfillment: arduous work, real relationships, abilities, and craft in Cognac making. We now have every little thing we want and whereas my grandfather didn’t get to do that, he was entrusting us as the subsequent era to create an distinctive Cognac from our personal property. It’s essential for us to make our household proud and we embrace the brand new problem and expectation to do exactly that.”
“We provide among the most prestigious manufacturers in Cognac and have constructed some of the coveted vineyards and distilleries within the area,” says Amaury, an agricultural engineer who has spent over a decade managing the household operations in Cognac. He continues, “In honor of my grandfather and our household’s ongoing success in Cognac, we have now determined to pick a few of our best eaux-de-vie to mix, model and bottle for the very first time. Our grandfather at all times inspired us to be daring and artistic. To honor that, we have now artfully chosen and balanced eaux-de-vie from the highest 4 crus within the space, finally creating a novel mix that’s tailor-made to this era’s tastes; one which delivers a more energizing and extra aromatic type of Cognac.”
With an innate entrepreneurial spirit, Andrew’s curiosity, creativity, and arduous work paved the way in which for this distinctive collaboration. With over 15 years of selling and basic administration constructing luxurious spirits manufacturers within the US, he shares his enthusiasm for Martingale, “This distinctive Cognac has actually excited me and can energize the business and shoppers alike. In comparison with different spirits classes similar to premium whiskies and tequila, Cognac has seen comparatively decrease ranges of innovation. Martingale is uniquely positioned to reinforce and disrupt this iconic class. In my expertise main advertising and marketing plans and enterprise progress for luxurious spirits, I’ve at all times been drawn to real tales. Martingale’s story is kind of unimaginable, from the vineyards to the distillery, the household chateau, and their obsession with high quality. I really like the paradox of a 100-year-old producer releasing their first ever product with a recent, artistic, and surprising take. I’m extremely excited for us to share this story and distinctive liquid with the world.”
By means of the household’s preliminary funding and the energy of the marketing strategy, Martingale has garnered the eye of traders from backgrounds as numerous as music, leisure, wine/spirits, finance, and extra. “Our motivated staff and prolonged household of traders has proven an infinite degree of confidence within the alternative we have now earlier than us. Now we have created a worldwide alliance of passionate people wanting to embark on this thrilling new chapter. This 12 months, my grandfather’s imaginative and prescient and entrepreneurial spirit might be acknowledged on an entire new degree with the revealing of Martingale,” provides Guillaume.
