Matt Appleby Named CEO at Zamora Firm USA

Matt Appleby Named CEO at Zamora Firm USA

The Zamora Firm, proprietor of fashionable premium wine and spirits manufacturers together with Licor 43, Yellow Rose Whiskey, Martin Miller’s Gin, and Ramón Bilbao wines, has introduced that Matt Appleby has been appointed Chief Govt Officer of its Dallas, TX- primarily based U.S. enterprise cluster Zamora Firm USA, succeeding Invoice Corbett who retired as CEO and is now serving in a senior advisor position by means of September 2023.

Appleby, who joined Zamora Firm USA in 2019 as Advertising and marketing Director, has been functioning because the Spanish firm’s interim U.S. CEO since November 2022 and can now assume full accountability within the position, reporting to Javier Pijoan, CEO at Zamora Firm, which is headquartered in Madrid. Throughout his tenure at Zamora Firm USA, Appleby has helped the group improve internet gross sales by +56% and whole quantity by +37%. The corporate’s flagship Licor 43 Spanish liqueur model posted quantity development of +140% within the U.S. from 2018 to 2022.

“Few firms on this aggressive trade have grown as quick and as efficiently as Zamora Firm USA, and that’s a testomony not solely to our proficient staff and our world-class wine and spirits manufacturers, but additionally to the imaginative and prescient and management of the Zamora Household who understood the chance and the significance of making a U.S.-based enterprise cluster right here 5 years in the past,” says Appleby. “I’m proud and honored to step into this position and tackle the privilege of main and constructing this group right into a top-20 wine and spirits provider within the U.S.”

Previous to Zamora Firm USA, Appleby spent greater than 20 years in senior administration roles in gross sales and advertising at Rebecca Creek Distillery, Remy Cointreau USA, Brown-Forman, Pernod-Ricard, Pink Bull North America, and Glazer’s Distributors.

“The U.S. is an important marketplace for Zamora Firm, which we firmly imagine may prime 30% of our international enterprise inside the subsequent a number of years,” says Pijoan. “Matt’s spectacular expertise and strategic experience on this market, coupled together with his skill to construct and lead high-performing groups, will little doubt assist proceed to place Zamora Firm USA as one of many premiere suppliers on this necessary market.”