(Kihei, HI) – Maui Brewing Firm offered an replace and revealed operational outcomes far prematurely of its 2022 manufacturing objectives, with gross sales volumes for its Model ‘Ohana together with Maui Brewing Co., Maui Arduous Seltzer, Kupu Spirits, and Island Soda at report ranges. Regardless of cargo progress of 17% via April, the corporate continues to be under-producing based mostly on buyer demand with one estimate of a minimal further 15% quantity progress left on the desk attributable to labor and provide shortages. Demand for the corporate flagships Bikini Blonde Lager and POG Arduous Seltzer, for instance, have surged 50% year-to-date whereas affected by widespread out-of-stocks at wholesale and retail ranges.
That vital progress in demand, coupled with provide chain and logistics challenges had earlier this spring led MBC right into a partnership with Sleeping Large Brewing Firm (Denver, CO) for mainland manufacturing of core Maui manufacturers. Manufacturing of beer out of Denver started in Might and is anticipated to contribute a lot wanted quantity to mainland markets, offering extra capability for the Kihei brewery to provide the Hawaiian Islands.
The Maui-based brewery and distillery has a number of key capital enchancment initiatives underway to boost manufacturing talents, together with the addition of a de-aerated water mixing skid and new can line which is able to almost double throughput speeds versus present operations.
Given the blistering tempo to begin 2022, Maui Brewing Firm in the present day has confirmed its bid to accumulate San Diego, California based mostly Fashionable Occasions brewery. Whereas a crowded marketplace for craft breweries, southern California is interesting to MBC given wholesale community synergies, being MBC’s 2nd largest market, and the hometown of MBC’s Co-Founder and CEO, Garrett Marrero. Fashionable Occasions as a model is attractive due to its unimaginable workers, modern merchandise, and its devoted clients – all that are simpatico with Maui Brewing Firm.
”Whereas that is simply step one in a protracted course of, we consider within the Fashionable Occasions model and really feel it supplies an amazing alternative for us. They’ve a tremendous, devoted group and we hope to contribute to the following stage of their journey as a craft brewery,” stated Marrero.
The chance would considerably strengthen Fashionable Occasions and greatest place it for a protracted and affluent future, including the suitable assets in place for it to proceed its mission. The potential acquisition would haven’t any bearing on operations on the Kihei facility or Maui’s present mainland operations.
From humble beginnings to multi-unit eating places, the MBC group are stewards of their communities and the ‘aina, and curators of the craft beer lifestyle. Their beers have been acknowledged worldwide for high quality and innovation.
For extra info, go to MauiBrewing.com or observe @MauiBrewingCo on Fb, Instagram, and Twitter.
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About Maui Brewing Firm
Based in 2005, Maui Brewing Firm is Hawaii’s largest craft brewery. MBC is predicated on Maui, with its grid-independent manufacturing brewery, restaurant and tasting room in Kihei, in addition to eating places in Lahaina (Maui), Kailua (Oahu), and Waikiki (Oahu). Maui Brewing Firm is accessible in 20 states, 1 district, and three worldwide nations with extra areas to observe.
