The augmented actuality expertise can have accessible iconic locations on the Island for folks to get pleasure from their beer.
With the assistance of know-how, Medalla Mild will convey Puerto Ricans residing in the US nearer to the Island by the Style of PR marketing campaign, which can provide them the chance to get pleasure from experiences on the island just about. The augmented actuality experiences that search to convey the Puerto Rican taste, tradition, and heat could be loved by scanning the beer 12-pack. Relying on what time it’s in Puerto Rico, folks might be transported just about to an iconic place to benefit from the tradition and ambiance, whereas consuming their beer.
This was introduced by Jorge Bracero, chief advertising officer of Cervecera de Puerto Rico, who indicated that “Medalla is all the time in search of inventive and revolutionary methods to make Puerto Ricans who’re away really feel at dwelling. With its unique and contemporary essence, our beer is a part of the Puerto Rican expertise, and so we are going to proceed exporting to extra cities in the US to take the Island to wherever they’re.”
Among the many experiences, it is possible for you to to get pleasure from Luquillo seashore with a view of the Yunque waterfall, a sundown on the Rincón seashore with a view of the Cabo Rojo Lighthouse and hanging out within the Placita de Santurce and Outdated San Juan. These locations had been replicated and animated just about and can come to life in excessive definition by a high-performance 3D visualization engine, producing an immersive 360° expertise by which every view has visible and auditory references and stimuli of the place, to maximise the expertise.
Moreover, as a part of the marketing campaign, customers will be capable of take part in a raffle for an all-expenses-paid journey to Puerto Rico for 2 folks, which incorporates: spherical journey flight, keep, transportation and restricted bills. folks could take part till March 31, 2023.
The product could be obtained at totally different factors of sale in states the place Medalla Mild is already being bought: Florida, Connecticut, Massachusetts, Pennsylvania, New Jersey, Maryland, Washington, D.C., Virginia, Illinois, Georgia, Rhode Island, Wisconsin, New Hampshire and Tennessee and New York.
For extra details about Medalla Mild, visitwww.medallalight.com and comply with the model on social media:
• Fb: @medallalightofficial
• Instagram: @medallalight
• Twitter: @medallaofficial
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About Medalla Mild
Brewed by the ocean on the tropical island of Puerto Rico at one of many main barley-based firms in Latin America and the Caribbean, the enduring Medalla Mild Beer was added to Cervecera de Puerto Rico’s portfolio in 1980 as its first ever gentle beer. Its title, which suggests medal in Spanish, was impressed by the Pan-American Video games held on the island when it was created. Medalla Mild’s status for its premium high quality and crisp, refreshing style has rapidly develop into the beer of alternative for these searching for an opportunity to rejoice. Medalla Mild has received a number of awards and has earned worldwide recognition on the Monde Choice in Brussels, the North American Beer Awards and the Australian Worldwide Beer Awards. For extra details about Medalla Mild, please go to www.medallalight.com.
