MEXICO CITY – Consumption of Mexican artisan beer is on the rise throughout Mexico and past, because of ever larger high quality and innovation in an trade that now accounts for one in each 100 beers bought within the nation. In actual fact, Cerveza México, the main annual commerce occasion for Mexico’s fast-growing artisan beer sector, is anticipating a 50% rise in exhibitors for its 2022 version, confirming the importance of a section that’s enjoying an more and more essential function within the trade as a complete.
The occasion, which can also be the stage for the yearly Cerveza Cup competitors for finest skilled and novice brews, takes place in Mexico Metropolis’s World Commerce Heart from October 21-22, and is anticipated to draw excessive numbers of nationwide and worldwide guests.In contrast to different industries which have been badly affected by the Covid-19 pandemic, Mexico’s beer trade has thrived over the previous two years, with Mexico promoting shut to five.5 million litres of beer between January-Might 2021, a improve of just about 41%, mentioned Mexican nationwide statistics company INEGI.
In keeping with Mexican beer affiliation Acermex, the artisan beer trade has seen explicit progress, with independently-produced brews accounting for an estimated one in each 100 beers bought in Mexico throughout 2021. That is partly, the affiliation says, a results of consumption ranges which at the moment are at a degree above these seen earlier than the pandemic.
Finest in present
The 2022 Cerveza México exhibition has two clear targets, in line with Marcos Gottfried, Managing Director of Tradex Exhibitions, the organisation behind Cerveza México. “The goal of the exhibition is to strengthen the consolidation of the artisan beer trade in Mexico, whereas on the identical time supporting manufacturing by way of the parallel Suppliers and Inputs present, which can be happening alongside the primary Cerveza Mexico corridor,” he mentioned.
Whereas principal exhibition space will give attention to impartial manufacturers and improvements, the adjoining occasion will showcase the most effective in suppliers of all of the supplies wanted to brew a good artisan beer, from equipment and gear by way of to yeast, malt and hop, in addition to a variety of bottle, cork and label producers.
High quality and innovation
Though April 2021 was Tradex’s first beer trade occasion following the pandemic shutdown, Cerveza Mexico 2022 will function some 200 exhibitors and is anticipated to draw not less than 15,000 guests.
Gottfried attributed the anticipated rise in numbers to an more and more assured Mexican artisan beer trade, which is gathering ever larger numbers of aficionados because of its high quality and originality. He mentioned: “We’ve seen progress 12 months after 12 months within the artisan beer trade and that’s right down to a dramatic enchancment in product high quality which is driving consumption and gross sales.”
With consumption sturdy in each metropolitan areas and vacationer hubs, Gottfried predicts that the sector will go from power to power over the approaching years, with curiosity in Mexican artisan beer more likely to improve each inside and outdoors Mexico. “I invite suppliers, retailers, importers and exporters to go to Cerveza Mexico to search out out why Mexican artisan beer is a product value a style,” he added.
Cerveza México take locations from October 21-23, 2022 in Mexico Metropolis’s World Commerce Heart.
The parallel Cerveza México Suppliers and Inputs exhibition runs from October 21-22, 2022; additionally within the World Commerce Heart, Mexico Metropolis.
