Nation Crock has a brand new whiskey? Sure, you learn that proper. The model identified for its buttery unfold has set its sights on elevating consciousness of vital sustainable farming practices via the current growth of the “Cowl Crop Whiskey” program.
The Cowl Crops Undertaking gives Kansas-area farmers with monetary assets and coaching to plant cowl crops.
For many years, Nation Crock has trusted soybeans grown by Kansas-area farmers to make its buttery unfold. However at this time’s farmers are coping with soil fatigue from planting and harvesting the identical crops again and again, which ends up in soil erosion and deteriorating vitamins within the soil.
Cowl Crop Rye Whiskey (picture by way of Upfield)
There’s now a deal with a sustainable resolution, cowl crops. Like cereal rye as an illustration, that are vegetation grown in between harvested crops to enhance soil well being by returning vitamins, minimizing pests, and rising water retention.
This has confirmed to be a sustainable approach to hold the land wholesome and cut back greenhouse fuel emissions by returning carbon to the soil as a nutrient.
As a part of The Cowl Crops Undertaking, Nation Crock requested Kansas Metropolis neighbor and distiller J. Rieger & Co. to make a one-of-a-kind, limited-edition bottle blended with a contact of whiskey distilled with cowl crop cereal rye.
This particular batch of rye whiskey was born from the identical Kansas Metropolis space which farms the soybeans that discover their means into Nation Crock.
Chris Turner, government artistic director on the promoting big Ogilvy, mentioned in a ready assertion, “Cowl crops are a game-changer for sustaining wholesome farmlands. We have been thrilled that Ogilvy may assist increase consciousness for sustainable farming practices via this limited-edition Cowl Crop Whiskey.”
The distiller’s notes present that Cowl Crop Rye Whiskey is “buttery easy,” and the small batch expression is proscribed to solely 500 bottles. It clocks in at 46.5% ABV and has a instructed retail worth of $40.
For extra info, take a look at the video at www.ogilvy.com/work/country-crock-whiskey.
