Nation Star Parker McCollum and Loud Lemon Announce Partnership
Quick-growing grownup beverage model Loud Lemon has partnered with nation music famous person Parker McCollum. What started as an funding on the model’s inception throughout Covid has now blossomed right into a full-blown collaboration that features a co-created taste for the model’s new line of vodka-based Lemonade Cocktails: a taste they name Cranberry Dawn.
Jeff Outlaw, Founder and CEO of Loud Lemon, mentioned the pandemic allowed the model and Parker to develop a imaginative and prescient for a real partnership. “COVID-19 was an impediment in some ways, nevertheless it gave us and Parker the time to grasp one another higher and create work that is sensible. Collaborating with Parker to create the brand new Cranberry Dawn taste showcases the truest type of partnership. We’re fortunate and proud to have Parker on our staff,” mentioned Outlaw.
Parker McCollum praised Loud Lemon, saying it’s a model he shares values with and respects. “Their motto is to ‘Dwell Out Loud,’ and meaning celebrating life, being genuine and dealing laborious. When Jeff approached me and Hallie Ray to create the brand new taste, we jumped on the likelihood. Cranberry Dawn turned out scrumptious and I’m excited to be a part of such a enjoyable, modern firm with such a passionate Founder,” mentioned McCollum.
Outlaw mentioned working with Parker and Hallie Ray on the brand new taste was a blast. “We wished one thing daring and refreshing for our Lemonade Cocktail line, and Cranberry Dawn hits all these marks and extra. Parker’s consideration to element and enterprise acumen have given me a deeper appreciation for him. He’s a professional in every thing he does, aside from golf,” mentioned Outlaw.
Golf is certainly one of many mutual pursuits that bond Outlaw and McCollum. Each are fanatical concerning the recreation and extremely aggressive. McCollum is alleged to play day by day whereas on tour typically joined by Outlaw. From the primary time they walked onto a golf course collectively, rating and element has been saved for each spherical. “It’s actually concerning the camaraderie and fellowship and never a lot about who’s successful,” says Outlaw as McCollum grins and provides “seems like we all know who’s down a pair matches this yr.” Golf might be one space of focus in a really busy activation schedule supporting the partnership.
McCollum, a Conroe, Texas native, is certainly one of nation’s largest rising stars. He simply celebrated his third primary since signing with Common Music Group and MCA Information. He’s launching his second album, By no means Sufficient, on the label this month.
“We’re thrilled to be partnering with Parker,” Outlaw mentioned. “He’s a star on stage and in life, he is a superb businessman surrounded by superb folks, and there’s a lot we’re going to do collectively as a staff.”
