On the heels of Additive-Free Week, we will’t assist however be greatly surprised by the success of our Confirmed Additive Free program.
There are such a lot of manufacturers and advocates which have made this an actual motion, and we’re so grateful in your involvement.
We at all times believed that this was a mission greater than us – it’s concerning the producers who’re dedicated to creating tequila in a pure means, and the shoppers who admire their efforts. It’s about with the ability to selected what you wish to drink, based mostly on clear labeling.
Over the previous couple of months we’ve traveled throughout the U.S., giving tastings and trainings, and at every occasion we had been stunned and delighted by the individuals who turned out – tequila lovers who admire the spirit as a lot as we do.
Industries don’t change themselves; it’s the market that forces an trade to vary. And the “additive-free motion” has already began to deliver change to the trade, due to all of you who’ve supported this honorable trigger.
Anybody who has walked right into a retailer and requested for an additive-free tequila is supporting the motion. Anybody who has beneficial additive-free tequilas to a buddy, or commented on a social media submit about additive-free choices, is a part of this motion.
There are such a lot of of you that the demand is evident and the trade is being compelled to reply. That is what profitable actions appear to be.
That is why we’ve determined to rename our program to the Additive-Free Alliance. It’s a extra correct description of what it has turn out to be.
The members of the Additive-Free Alliance — the manufacturers, retailers and shoppers — consider in widespread objectives: transparency total, and honoring the pure product given to us by agave, water, yeast, and typically barrels. We merely desire a labeling distinction so the buyer can resolve which tequilas they wish to drink.
Additive-Free Week 2023 individuals in a bunch picture on the grounds of Hacienda Gavilana, hosted by Tequila Volcan de Mi Tierra.
This variation may even hopefully ease the hurdles that among the manufacturers in our program are going through over how our program is being perceived by authorities within the trade. With the title “Confirmed Additive Free”, some consider that truth checking the info on our personal web site is trying to be some form of regulatory course of. It by no means has been, and it by no means can be.
The assist of our program is humbling, however typically overwhelming. We’re a crew of simply 3 individuals, and it’s not about us. It’s concerning the tequila group working collectively, striving for transparency.
We are going to proceed with our program of truth checking producers’ claims for our personal web site and app after which placing them on our additive-free listing. However, we’re not the authorities. As a substitute we’re loud voices in an alliance that’s dedicated to selling a labeling distinction between pure tequilas and those who use “abocantes”, or components. And opposite to what some consider, we’re not towards producers who use components. We all know a few of these producers and they’re simply as dedicated to creating product for his or her prospects.
Annually we do that program, we be taught increasingly about how the trade works and practices that producers use. With this information our course of is evolving. This program isn’t going to be excellent, however we’ll proceed to refine it. Anticipate tweaks that may hopefully ease the bottleneck of including new additive-free manufacturers.
We hope that the title “Additive-Free Alliance” will higher talk our mission and objectives. We are going to proceed to be clear with you about our efforts. Your assist is what drives us, so thanks.
