Hanna Lee Communications (HLC), an award-winning multimedia PR/advertising company specializing in hospitality and luxurious journey, right this moment pronounces the first-ever New York Bartender Week, which is able to happen on November 18-24, 2024. It celebrates storytelling because the widespread thread that ties the drinks neighborhood collectively to showcase the compelling narratives of its individuals, merchandise and locations.
The annual “Bartender Week” initiative will broaden to different cities within the U.S., in addition to globally, with localized activations in 2025 as a part of Worldwide Bartender Week. New York Bartender Week, half client pageant, half tourism initiatives and half academic commerce/media symposium, salutes and honors bartenders, bar backs, bar/restaurant homeowners and hoteliers in New York Metropolis and throughout New York State.
Devoted to celebrating the artwork of bartending and the distinctive flavors of the Empire State, it spurs the bar neighborhood and cocktail fanatics to assist native companies and showcase their wealthy culinary and drinks heritage.
For Customers:
● A Week-Lengthy Shopper Promotion – November 18-24, 2024 All through the week, bars throughout New York Metropolis and New York State will interact in a week-long promotion celebrating the state’s vibrant bar tradition and native elements.
● Past the Large Apple, the state’s vibrant cities and cities embody Albany, Babylon, Binghamton, Brookhaven, Buffalo, Hempstead, Islip, Ithaca, Mount Vernon, New Rochelle, Niagara Falls, Oyster Bay, Rochester, Rye, Saratoga Springs, Schenectady, Southampton, Syracuse, Utica, White Plains, Yonkers and others.
● Customers: Visitors are invited to go to their favourite bars to take pleasure in these unique cocktails, every one a tribute to the Empire State. This celebration not solely guarantees an unforgettable expertise for cocktail fanatics, but additionally gives a major
enhance in income for native bars.
● Bartenders: Bartenders from taking part bars, eating places and accommodations will showcase their creativity by crafting cocktails that spotlight not less than one native ingredient, together with spirits and modifiers, produced in New York State.
● Spirits & Beverage Producers: Superb spirits, modifiers and drinks produced in New York State have a chance to attach with bars, eating places and accommodations for potential inclusion in particular cocktails throughout New York Bartender Week.
For the Commerce & Media:
Monday, November 18, 2024
● Gala Occasion Kickoff
● New York Bartender Week will kick off with a memorable gala occasion, that includes high bars from New York Metropolis, New York State and across the globe.
● This unique invitation-only gathering will showcase the perfect of the bartending world, setting the stage for a historic week. Every taking part bar will serve cocktails celebrating New York State to our esteemed visitors.
Wednesday, November 20, 2024
● A Day of Media & Commerce Panels and Seminars Specializing in the Future –
● In the course of the festive week, we are going to host a full day of unique ticketed seminars and panels led by each distinguished journalists and business consultants.
● These thought-provoking discussions will probe the way forward for the bar business, the central position of tourism for New York Metropolis and New York State, in addition to the rise of the state’s spirits and drinks. Attendees will embody bar professionals, hospitality consultants, journey business professionals and dealing journalists.
Sunday, November 24, 2024
■ “Excellence in Storytelling Awards”
■ Commerce & Trade
■ New York Bartender Week will culminate with the “Excellence in Storytelling Awards” ceremony. These awards invite bartenders, bar backs, bar/restaurant homeowners and hoteliers to share their private tales of perseverance and triumph.
■ Quick essays will spotlight how they turned a part of the drinks world and the optimistic affect they’ve made on others.
■ A panel of acclaimed journalists will decide these narratives for his or her inspirational energy, with the finalists introduced on Tuesday, October 15, 2024.
■ Award Classes
● Finest Bartender Story
● Finest Bar Again Story
● Finest Bar Proprietor Story
● Finest Bar Chef Story
● Finest Bar Basic Supervisor Story
● Finest Restaurant Proprietor Story
● Finest Beverage Director Story
● Finest Hotelier Story
● Finest Resort Basic Supervisor Story
● Finest Resort F&B Director Story
“To rejoice our company’s twentieth anniversary, as proud New Yorkers we determined to launch New York Bartender Week to point out our love for our metropolis and state,” says Hanna Lee, President & Founder, Hanna Lee Communications. “This annual occasion will encourage New Yorkers and guests alike to broaden their journey locations and discover the superb hospitality scene throughout all of
New York State. We may also encourage customers to go to their favourite native bars and assist their beloved bartenders and bar groups. Our mission is to deliver bars, tourism and financial growth collectively to highlight our great state and the individuals who make it particular. It is usually to salute bartending as a noble profession path and rejoice its craft.”
“We consider everybody has a narrative worthy of sharing,” says Michael Anstendig, Editor in Chief, Hanna Lee Communications and co-author of the award-winning ebook, The Japanese Artwork of the Cocktail. “Whether or not the personalities behind the bar, producers of positive spirits or homeowners of bars, eating places and accommodations, their narratives are transferring and motivating. By means of our ‘Excellence in
Storytelling Awards,’ we need to acknowledge those that make our neighborhood a lot extra spirited and very important. We may also salute the unimaginable work of journalists who cowl our business and convey these compelling sagas to the broader basic public. We’re excited to leverage New York Bartender Week as a platform to shine a lightweight on the individuals behind these unimaginable tales.”
Worldwide Bartender Week: Increasing Nationally and Globally in 2025 New York Bartender Week will broaden to different U.S. cities and globally in 2025. Hanna Lee Communications will share the programming of New York Bartender Week, together with the week-long client promotion, academic symposium and “Excellence in Storytelling Awards.” Along with these native and international companions, the mission is to spur tourism and native financial growth, in addition to elevate a glass to bartending as a occupation.
U.S. nationwide and Worldwide Bartender Week confirmed companions embody:
● U.S.
○ D.C. Bartender Week – Deke Dunne, Allegory (Washington, D.C.)
○ Knoxville Bartender Week – Jessica King & Aaron Thompson, Brother Wolf (Knoxville, Tenn.)
○ New Mexico Bartender Week – Kate Gerwin, Blissful Accidents (Albuquerque, N.M.)
● International
○ Colombia Bartender Week – Jean Trinh, Alquímico (Cartagena, Colombia)
○ India Bartender Week – Yangdup Lama & Minakshi Singh, Sidecar (New Delhi, India)
○ Kenya Bartender Week – Richie Barrow & Kelvin Thairu, Hero (Nairobi, Kenya)
○ Philippines Bartender Week – Richie Cruz, a bar marketing consultant and an HLC International Bartender Scholarship recipient (Manila, Philippines)
