(CLEVELAND, OH) —Nice Lakes Brewing Firm (GLBC) proclaims the discharge of recent year-round beer, Vibacious Double IPA.
Vibacious Double IPA is GLBC’s first year-round Double IPA and marks the brewery’s first entry into 19.2 oz. Cans, which launch this March together with 12 oz. Can 6-Packs and Draft in all GLBC markets.
At 9.0% ABV, Vibacious is brewed with a mix of Apollo, Cashmere, and Citra hops together with wheat and oats for a daring and flavorful but pillowy and drinkable expertise. Its low bitterness and large, expressive taste make it a singular hop-forward providing in GLBC’s year-round portfolio. Vibacious made its draft debut on the Nice Lakes Expertise bar at Cleveland’s Rocket Mortgage FieldHouse in fall, 2022.
Vibacious joins GLBC’s rising IPA portfolio, which incorporates Hazecraft Hazy IPA, Nice Lakes IPA, TropiCoastal Tropical IPA, Commodore Perry IPA, and the seasonally rotating Imperial IPA Sequence. Coming into the 19.2 oz. bundle with a drinkable, always-accessible Double IPA presents a significant alternative for GLBC.
“Vibacious is scrumptious and intensely drinkable for a 9.0% IPA,” says Chris Brown, GLBC Vice President, Gross sales. “That is precisely the style profile our shopper is in search of, plus the sampling potential with our new 19.2 oz. can creates a brand new alternative for us within the essential and rising comfort channel.”
Vibacious’ can art work by illustrator Sam Hadley incorporates a colourful gradient, sound-wave impressed sample, and wavy typography that evoke the brilliant, easy taste and constructive vibes Vibacious delivers.
Vibacious is the primary of many new releases in GLBC’s innovation-heavy 35th anniversary 12 months. Coming this spring are SunSail Exhausting Teas, Kickaround POG Tart, and Hop Insanity IPA Selection Pack which options Vibacious Double IPA, TropiCoastal Tropical IPA, Hazecraft Hazy IPA, and an unique rotating IPA.
Vibacious Double IPA releases in 19.2 oz. Cans, 12 oz. Can 6-Packs, and Draft all through GLBC’s complete distribution footprint starting March 6.
About Nice Lakes Brewing Co.:
Nice Lakes Brewing Co. (GLBC) is Ohio’s authentic craft brewery, based in 1988 by brothers Patrick and Daniel Conway in Cleveland, Ohio. Now celebrating its 35th anniversary, GLBC is independent and employee-owned, and serves 14 states and Washington, D.C. with its award-winning portfolio of contemporary, flavorful, and revolutionary crafted drinks together with Vibacious® Double IPA, Hazecraft® Hazy IPA, Dortmunder Gold® Lager, and a sturdy collection of seasonal and restricted launch choices. Study extra at greatlakesbrewing.com.
