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Nobu Groups Up With QUI Tequila


Nobu Restaurant Group has collaborated with QUI Tequila on a limited-edition, small-batch aged tequila. Nobu Uncommon 2008 Reserve by QUI Tequila, introduced on March 2, will quickly make its solution to Nobu’s institutions worldwide.

Made with 100% Blue agave grown within the Los Altos highlands of Jalisco, Nobu Uncommon 2008 Reserve makes use of a mix of agave harvested in 2007 and 2008, that are aged in conventional American whiskey oak barrels earlier than maturing in metal tanks. The tequila’s tasting notes of candy oak, toasted almond and maple play on the nostril with aromas of wooden, tobacco, caramel and vanilla, the corporate says.

Why would the world-renowned Japanese restaurant group determine to associate with a tequila model? Chef Nobu Matsuhisa has been a tequila lover for years.

Chef Nobu Matsuhisa with the Nobu Rare 2008 Reserve by QUI Tequila
Chef Nobu Matsuhisa with the Nobu Uncommon 2008 Reserve by QUI Tequila.

“The truth is, after each profitable Nobu opening, it’s custom for our workforce to do a tequila toast. However the high quality, the crispness of flavors and the elevated complexity of QUI’s aged tequila is what brings this drink to the following degree. We’re so comfortable to announce this partnership and are excited to get one thing new into the arms of our prospects,” mentioned Chef Nobu.

The Nobu Uncommon 2008 Reserve shall be accessible at Nobu areas domestically and internationally and at QUItequila.com. A restricted retail allocation of 500 bottles shall be accessible in choose markets, priced at $500 per bottle; every of the 1,500 bottles of The Nobu Uncommon 2008 Reserve are individually numbered. 

Nobu, a enterprise partnership between Chef Nobu and companions actor Robert De Niro, producer Meir Teper and restaurateur Drew Nieporent, began in 1994 as a new-style Japanese restaurant in New York. The Nobu model now contains 51 areas throughout 5 continents. 

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QUI, based by New York restaurateur Medhat Ibrahim, together with Pete Girgis and Mike Keriako, launched its first sipping aged tequila in 2011. The model, named for the “qui” within the phrase tequila, got here out with the world’s first crystal clear further añejo tequila in 2013.

Along with the Nobu Uncommon 2008 Reserve, QUI and Nobu have additionally created a signature cocktail referred to as QUI Backyard, made with contemporary cucumber and mint, QUI Platinum tequila, ginger/monk fruit syrup, and a contact of fennel liquor. The cocktail will launch at Nobu Downtown in New York after which to extra Nobu eating places worldwide.  



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