LOS ANGELES, California – Unbiased Mexican-American owned Norwalk Brew Home (NBH) is partnering with iconic Mexican legacy model Loteria for a first-of-its-kind craft beer assortment.
Don Clemente Loteria has been a staple of Mexican tradition for over a century. Loteria’s iconic characters are celebrated globally: in costume, as tattoos and throughout popular culture. The Loteria phenomenon transcends the sport itself and is acknowledged by greater than 90% of Mexican households in California, Texas and Illinois.
Norwalk Brew Home has made headway with Latino craft beer followers in California with its vibrant tradition ahead merchandise. The mission pushed model is thought for its philanthropic beer collaborations. Most just lately, NBH partnered with Olympic gold medalist, Brenda Villa to launch Agua De Oro Mexican-style lager. Earnings from beer gross sales profit The Brenda Villa Basis and its work in underserved communities.
Don Clemente Loteria has a protracted historical past with licensing its title to tradition ahead firms, together with VANS, The Lots of and Ceaselessly 21. Partnering with a beer firm for a particular beer assortment might be a primary for Don Clemente Loteria. “Partnering with a beer firm for a particular beer assortment is an thrilling alternative for Don Clemente Loteria. We needed to work with Norwalk Brew Home as a result of they see beer as extra than simply beer. They join beer to tradition in attention-grabbing, sudden and impactful methods,” mentioned Ron Ledwin, Licensing and Enterprise Growth, Loteria.
He continued, “We might’ve labored with a brewery 50 instances the dimensions of Norwalk Brew Home however we need to wager on the underdog and watch this develop into one thing that can make us all proud.”
“This beer assortment celebrates our presence as Latinos within the craft beer house in a really recognizable manner,” says NBH founder, Ray Ricky Rivera.
NBH is including a multimedia aspect to the beer launch, together with a QR code on the can that can characteristic a documentary and music from Cosmica Information and Administration who represents artists Carla Morrison and Katzú Oso. “That is an thrilling time to be a Latino artistic. Norwalk Brew Home understands how music makes our lives higher. We all know Loteria getting into craft is a giant cultural second and we’re excited to be concerned,“ mentioned Gil Gastelum, founding father of Cosmica Information and Administration.
The Loteria beer assortment by Norwalk Brew Home is ready to roll out in over 70 outlets and venues in Southern California. Distribution plans are underway to incorporate markets in Oregon, Arizona and Texas.
For Extra Data:
https://www.norwalkbrewhouse.com/
