NEW YORK, New York – NÜTRL Vodka Seltzer – the #2 spirits-based seltzer model in the marketplace – declares its first nationwide marketing campaign, “NÜTRL. The One with the Umlaut,” that includes actress and Saturday Night time Stay star Chloe Fineman as Gu¨nter, a cheeky vodka seltzer sommelier and the model’s new spokesperson. The marketing campaign serves as an introduction to NÜTRL’s quirky character and heroes the model’s superior, gentle and refreshing style.
Made with vodka, seltzer and actual juice, NÜTRL is purposeful about each ingredient and facet of the model, which is why Gu¨nter – who’s obsessive about nice style and intentional decisions – has made it her mission to introduce the world to this scrumptious spirits-based seltzer. All through the marketing campaign, Gu¨nter seems in smooth, monochromatic seems with easy pops of shade, paying homage to NÜTRL’s actual fruit flavors and distinct, uncomplicated aesthetic.
“I used to be very intrigued when NÜTRL got here to me and requested to assist develop their new spokesperson,” says Fineman. “I had a ton of enjoyable working with the workforce to convey to life this wacky but immediately lovable vodka seltzer fanatic who appreciates the finer issues in life and is aware of what it takes to make a top quality drink.”
This new artistic marketing campaign was developed in partnership with The Martin Company and highlights how the whole lot about NÜTRL is in service to delivering a top quality, great-tasting spirits-based seltzer. Chloe and her writing accomplice, Casey Thomas Brown, additionally contributed to the spots, serving to to ship a mix of rehearsed and ad-libbed dialogue with NÜTRL’s superior style and refreshingly easy recipe on the forefront of the narrative.
“It’s no secret that customers are shifting away from over-engineered and over-complicated merchandise, however as a substitute are prioritizing high quality and style,” says Marisa Siegel, VP of Advertising and marketing for NÜTRL Vodka Seltzer. “‘NÜTRL. The One with the Umlaut.’ marketing campaign completely encapsulates the assured simplicity of NÜTRL and the inherent high quality you get from its actual elements, all whereas displaying off the model’s tongue-in-cheek character.”
“NÜTRL. The One with the Umlaut.” is an built-in, nationwide marketing campaign that may roll out throughout the US on related TV, digital, OOH, social, radio and retail all through 2023. The marketing campaign is inclusive of 4 15 second spots and 4 distinctive 6 second spots that every spotlight a hero taste throughout the model’s portfolio, together with Pineapple, Watermelon, Lemonade and Cranberry. To view NÜTRL’s spots, “NÜTRL. The One with the Umlaut,” “NÜTRL Pineapple ‘Tropical Child’,” and extra, go to NÜTRL’s YouTube web page.
About NÜTRL
NÜTRL is a vodka-based seltzer made with easy elements: vodka, seltzer and actual fruit juice. Gentle and refreshing with a deliciously clear style, NÜTRL is 100 energy, gluten free and has an ABV of 4.5%. NÜTRL is out there nationwide in three selection pack flavors: Fruit Selection Pack, which incorporates Pineapple, Mango, Raspberry and Watermelon; Lemonade Selection Pack, which incorporates Traditional Lemonade, Blackberry Lemonade, Peach Lemonade and Strawberry Lemonade; and Cranberry Selection Pack, which incorporates Traditional Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple.
About Anheuser-Busch
At Anheuser-Busch, our objective is to create a future with extra cheers. We’re at all times trying to serve up new methods to satisfy life’s?moments,?dream huge to maneuver our {industry} ahead, and make a significant impression on the planet.?We hope to construct a future that?everybody can have fun, and?everybody can share.?For greater than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers which have glad beer drinkers for generations. At present, we personal and function greater than 120 services, together with breweries, wholesaler distribution facilities, agricultural services and packaging crops, and have greater than 19,000 colleagues throughout the US.
We’re dwelling to a number of of America’s most liked beer manufacturers, together with Budweiser, Bud Gentle, Michelob ULTRA and Stella Artois, in addition to quite a lot of regional manufacturers that present beer drinkers with a alternative of the best-tasting craft beers within the {industry}. From accountable ingesting packages and emergency ingesting water donations to industry-leading sustainability efforts, we’re guided by our unwavering dedication to supporting the communities we name dwelling.
For Extra Data:
https://www.nutrlusa.com
