Gran Coramino Tequila Celebrates An Iconic Scene With The
Debut Of Their Anthemic Movie “Membership Coramino”
(PRNewsfoto/Gran Coramino)
Gran Coramino Tequila has launched a brand new model marketing campaign with the debut of their anthemic movie “Membership Coramino,” to have a good time their model mantra, “Onerous Work Tastes Totally different”. The ultra-premium tequila model launched in 2022, based by comic, entertainer, and businessman Kevin Hart and 11th technology tequila producer Juan Domingo Beckmann, and created with World Model Equities and Proximo Spirits.
“Onerous Work Tastes Totally different” celebrates the ethos that Kevin Hart follows and mirrors his broadly recognized place because the “Hardest Working Man in Hollywood.” Gran Coramino was born from two creators on the high of their craft, becoming a member of collectively to create a Cristalino and Añejo tequila the place their arduous work is obvious in each scrumptious sip.
“I stay by the Gran Coramino worth that ‘Onerous Work Tastes Totally different’ and challenged my group to point out that in essentially the most epic method attainable in our first model marketing campaign,” mentioned Kevin Hart. “The ‘Membership Coramino’ movie not solely pays tribute to all of the arduous work that has gone into crafting and supporting Gran Coramino Tequila, however it’s a reminder to everybody to have a good time our shared arduous work and our ensuing achievements.”
The marketing campaign pays tribute to the cinematic model of Goodfellas with an homage to one of the vital advanced scenes ever shot in cinematic historical past – the long-lasting one-shot date scene. The movie stars Kevin and his spouse Eniko Hart on their very own date night time, additionally encompasses a shock cameo from Michael Imperioli.
(PRNewsfoto/Gran Coramino)
To convey this imaginative and prescient to life, Gran Coramino teamed up with director Sam Washington and Hartbeat, Hart’s world, multi-platform leisure firm. The artistic and manufacturing for the Membership Coramino anthemic movie was led by PULSE, Hartbeat’s branded leisure studio and advertising and marketing consultancy. Their shared imaginative and prescient for the marketing campaign was to be aspirational, genuine, and inclusive – identical to Gran Coramino. To shoot this troublesome scene, they paid tribute to legendary golf equipment, by making a smooth and unique nightclub named “Membership Coramino.” Whereas working alongside distinguished cinematographer Federico Cantini, the group had been capable of efficiently pay homage to the previous in a artistic fashionable method.
“I used to be honored to tackle the problem when Gran Coramino and Hartbeat contacted me about this iconic mission,” mentioned Sam Washington. “Working with a comedy genius resembling Kevin and a seasoned actor like Michael was extremely thrilling, however most significantly, I wished to create an area and provides them a working setting to do what they do finest. Whereas we wished to fold comedy into this marketing campaign, the problem was to make sure that it aligned with the model and the script in hand. It was an intricate scene to seize however we completed it by means of arduous work.”
The “Membership Coramino” anthemic movie debuts at the moment – a couple of days previous to Labor Day Weekend, a vacation that traditionally has celebrated the nation’s dedication to arduous work. Folks can watch the marketing campaign movie on Gran Coramino’s YouTube and GranCoramino.com.
For extra data on Gran Coramino, please go to www.GranCoramino.com and observe @GranCoramino on Instagram.
