SAN DIEGO, Calif.— Cutwater, the #1 spirits-based canned cocktail model in the marketplace, pronounces its latest initiative, Open the Bar. This built-in marketing campaign options new, artistic advert spots highlighting the model’s premium, ready-to-drink improvements which flip any event right into a high-quality cocktail expertise. Accompanying the platform is a brand new, elevated visible model design seen on Cutwater’s spectacular line of 20+ canned cocktails, made with actual, award-winning spirits together with Lime Margarita, Vodka Mule, Tiki Rum Mai Tai and Mango Margarita.
The brand new marketing campaign launches amidst an increase within the ready-to-drink class and is designed to coach and empower customers on the standard of the phase. This is delivered to life in three artistic spots developed by AKQA and directed by Italian artist duo Mathery, “Après Ski,” “Seashore,” and “At-Dwelling Entertaining,” every pulling inspiration from the model’s vibrant shade palette and model world – from set design to decor and past. The spots spotlight key ingesting events the place limitations to simple enjoyment of your favourite cocktail would possibly exist. With simply the cracking open of a Cutwater, they unlock and remodel the bar expertise, whereas celebrating the model’s years of experience, consistency and comfort with every sip.
“Because the class chief, Cutwater is on a mission to make bar-quality cocktails extra accessible by enabling customers to lastly benefit from the cocktail of their alternative, each time, wherever,” mentioned Chad Lafeldt, Vice President of Advertising for Cutwater. “In our new ‘Open The Bar’ marketing campaign, we present that by merely opening certainly one of our 20+ award-winning canned cocktails customers can get pleasure from bar-quality cocktails in events that have been in any other case reserved for different drinks, bringing the perfect of the bar the place they’re.”
Cutwater understands the significance of crafting canned cocktails with high-quality substances and actual spirits. Alongside the brand new marketing campaign, the model is unveiling a brand new visible model design that champions this sentiment whereas offering extra clear graphic cues. The elevated packaging will mirror the standard of its award-winning portfolio to assist customers extra simply navigate the spirits-based ready-to-drink class.
Impressed by client insights, and designed to maintain the model rising sustainably for years to return, the brand new packaging options daring colours and illustrations to showcase flavors and cocktail graphics. The ABV is displayed entrance and heart whereas the quantity of photographs in every ready-to-drink can is clearly marked. Different design adjustments embody a bigger brand for simpler recognition on crowded cabinets and extra easy typography for readability.
“As we proceed to focus our efforts, Anheuser-Busch is dedicated to rising and investing in its Past Beer portfolio, with a serious emphasis on class leaders like Cutwater. We imagine within the energy of the ever-evolving ready-to-drink class and are right here to assist educate customers on the thrilling area whereas bringing them a best-in-class line-up of choices,” mentioned Monica Mody, Group Vice President of Advertising for Anheuser-Busch’s Past Beer Enterprise Unit.
Cutwater’s new visible model design and marketing campaign will likely be rolling out via the spring, dwelling throughout social channels, related TV, premium digital video platforms and retail.
About Cutwater
Anheuser-Busch-owned Cutwater, essentially the most awarded canned cocktail model within the U.S., is a San Diego-based distillery recognized for its award-winning lineup of 20+ canned cocktail classics made out of its portfolio of bottled spirits that span practically each spirits class together with tequila, vodka, rum, gin, whiskey and liqueur. Co-Founder and Grasp Distiller Yuseff Cherney started distilling as a aspect venture below Ballast Level Brewing. He began canning cocktails as a result of he wished to make drinks he might get pleasure from whereas doing the issues he likes to do (largely fishing and climbing). In 2017, Cutwater was established as a separate entity from the brewery and now operates from a 50,000-square-foot distillery and manufacturing facility, which features a world-class tasting room and restaurant. Up to now, Cutwater has earned over 2,500+ awards throughout its portfolio of merchandise and is distributed in 48 states.
About Anheuser-Busch
At Anheuser-Busch, our objective is to create a future with extra cheers. We’re all the time trying to serve up new methods to fulfill life’s moments, dream huge to maneuver our {industry} ahead, and make a significant affect on the planet. We hope to construct a future that everybody can rejoice, and everybody can share. For greater than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers which have happy beer drinkers for generations. At present, we personal and function greater than 120 services, together with breweries, wholesaler distribution facilities, agricultural services and packaging crops, and have greater than 19,000 colleagues throughout the USA.
We’re house to a number of of America’s most liked beer and past beer manufacturers, together with Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Gentle in addition to quite a lot of regional manufacturers that present beer drinkers with a alternative of the best-tasting craft beers within the {industry}. From accountable ingesting applications and emergency ingesting water donations to industry-leading sustainability efforts, we’re guided by our unwavering dedication to supporting the communities we name house.
For Extra Info:
https://www.cutwaterspirits.com/
