(Kihei, HI) – Maui Brewing Co. declares that on the closing of the Fashionable Instances acquisition, anticipated in late October 2022, the mixed entity might be generally known as Craft ‘Ohana.
Maui Brewing CEO and Co-Founder Garrett Marrero defined the reasoning for the brand new identify: “As we mix these two well-respected and progressive breweries, we acknowledge that it isn’t our ambition to have two separate entities owned by a standard dad or mum firm, however quite two manufacturers working as one firm with operations in a number of states. With Craft ‘Ohana, we pay homage to our Hawai’i roots whereas signaling our stewardship and dedication to the craft beverage motion that has develop into a staple throughout bars, eating places, and retailers all through America over the past 35-plus years.”
Together with the announcement of the corporate’s new moniker, Craft ‘Ohana additionally has introduced a number of key personnel strikes forward of the official shut of the acquisition.
Fashionable Instances Drinks, Inc. CEO Jennifer Briggs might be becoming a member of the Craft ‘Ohana government crew as Chief Expertise Officer (CXO), liable for overseeing firm features associated to crew member and shopper expertise. Jennifer will lead Human Sources, Cultural Growth, DE&I, Advertising and marketing, Model Growth, Direct-to-Client, and Hospitality features for firm operations in Hawai’i and California. Previous to becoming a member of Fashionable Instances and main it via its receivership course of and sale to Maui Brewing Co., Jennifer was a member of the New Belgium government management crew for over a decade and served as a Senior Technique Marketing consultant for the Rady Faculty of Administration, UCSD, within the Beyster Institute. Jennifer holds a Grasp of Science in Organizational Management and Enterprise Administration, and graduate research in Enterprise Venture Administration and Behavioral Economics. Jennifer serves as an outdoor unbiased director for PFSbrands and Engineering Economics and is a founding accomplice of GRITT Enterprise Teaching. Her work proves that enterprise could be completed in another way – purpose-centered, mission-driven, and values-powered utilizing tenants of inclusive capitalism to achieve success.
“This can be a enjoyable and impressive alternative to foster a multifaceted, growth-oriented firm with manufacturers and folks that construct a real frequent unity for our communities, customers, wholesalers, and our coworkers. Maui Brewing is a vivid instance of the craft brewing motion of ardour, delight, and connectedness. Now, we’ve so many alternatives to convey this sense to extra individuals,” stated Jennifer.
Maui Brewing Brewmaster, Kim Brisson-Lutz, is being promoted to Vice President of Operations for Hawai’i. Kim might be liable for overseeing and main all brewery operations on the firm’s Kihei, Hawai’i manufacturing facility. Kim brings 15 years of expertise within the craft beverage business, starting with J. Lohr Vineyard in Paso Robles, California. She started her brewing profession in 2007 at Maui Brewing’s former Lahaina manufacturing facility. In 2011, she joined San Diego-based start-up brewery Saint Archer, the place she was promoted to Brewmaster and remained with the brewery via its sale to Molson Coors. In 2016, Kim “got here house” to Maui as Brewmaster.
“I’m honored to tackle the problem of this new function throughout this thrilling time for Maui Brewing and Fashionable Instances. We now have a tremendous crew, and my focus might be on making our facility and operations world-class. Security, effectivity, and high quality might be our high priorities as our ‘ohana and manufacturing grows with a maintained give attention to our core values,” stated Kim.
Maui Brewing Chief Working Officer Scott Metzger might be taking over the function of President & COO for Craft ‘Ohana, liable for all day-to-day operations of the mixed entity. Scott’s new function will present higher flexibility for Craft ‘Ohana, permitting CEO Garrett Marrero to give attention to the general long-term technique for the corporate whereas Scott manages the each day execution of the corporate’s imaginative and prescient and goals.
“Mahalo to our teammates each previous and current. I couldn’t be prouder of all we’ve completed as a crew over the past 18 years. We’re thrilled to welcome our new teammates from Fashionable Instances into the ‘Ohana. In bringing collectively Maui and Fashionable Instances underneath Craft ‘Ohana, we’re dedicated to persevering with to steer in innovation, sustainability, high quality, and furthering our help of the communities we serve.” provides Garrett.
For extra info, go to MauiBrewing.com or observe @MauiBrewingCo on Fb, Instagram, and Twitter.
For extra info on Fashionable Instances, go to ModernTimesBeer.com or observe @ModernTimesBeer on Instagram and Twitter or @ModernTimesIsYourFriend on Fb.
###
About Maui Brewing Firm
Based in 2005, Maui Brewing Firm is Hawai’i’s largest craft brewery. MBC relies on Maui, with its grid-independent manufacturing brewery, full-service restaurant and tasting room in Kihei, in addition to eating places in Lahaina (Maui), Kailua (Oahu), and Waikiki (Oahu). Maui Brewing Firm is offered in 26 states, 1 district, and three worldwide international locations with extra areas to observe.
