(Kihei, HI) – Maui Brewing Co. pronounces that on the closing of the Trendy Occasions acquisition, anticipated in late October 2022, the mixed entity shall be often known as Craft ‘Ohana.
Maui Brewing CEO and Co-Founder Garrett Marrero defined the reasoning for the brand new title: “As we mix these two well-respected and modern breweries, we acknowledge that it isn’t our ambition to have two separate entities owned by a standard guardian firm, however moderately two manufacturers working as one firm with operations in a number of states. With Craft ‘Ohana, we pay homage to our Hawai’i roots whereas signaling our stewardship and dedication to the craft beverage motion that has develop into a staple throughout bars, eating places, and retailers all through America during the last 35-plus years.”
Together with the announcement of the corporate’s new moniker, Craft ‘Ohana additionally has introduced a number of key personnel strikes forward of the official shut of the acquisition.
Trendy Occasions Drinks, Inc. CEO Jennifer Briggs shall be becoming a member of the Craft ‘Ohana government workforce as Chief Expertise Officer (CXO), accountable for overseeing firm features associated to workforce member and shopper expertise. Jennifer will lead Human Assets, Cultural Improvement, DE&I, Advertising, Model Improvement, Direct-to-Client, and Hospitality features for firm operations in Hawai’i and California. Previous to becoming a member of Trendy Occasions and main it by its receivership course of and sale to Maui Brewing Co., Jennifer was a member of the New Belgium government management workforce for over a decade and served as a Senior Technique Advisor for the Rady College of Administration, UCSD, within the Beyster Institute. Jennifer holds a Grasp of Science in Organizational Management and Enterprise Administration, and graduate research in Enterprise Challenge Administration and Behavioral Economics. Jennifer serves as an out of doors unbiased director for PFSbrands and Engineering Economics and is a founding associate of GRITT Enterprise Teaching. Her work proves that enterprise may be accomplished in another way – purpose-centered, mission-driven, and values-powered utilizing tenants of inclusive capitalism to realize success.
“It is a enjoyable and impressive alternative to foster a multifaceted, growth-oriented firm with manufacturers and those that construct a real frequent unity for our communities, shoppers, wholesalers, and our coworkers. Maui Brewing is a vivid instance of the craft brewing motion of ardour, satisfaction, and connectedness. Now, now we have so many alternatives to convey this sense to extra individuals,” stated Jennifer.
Maui Brewing Brewmaster, Kim Brisson-Lutz, is being promoted to Vice President of Operations for Hawai’i. Kim shall be accountable for overseeing and main all brewery operations on the firm’s Kihei, Hawai’i manufacturing facility. Kim brings 15 years of expertise within the craft beverage business, starting with J. Lohr Vineyard in Paso Robles, California. She started her brewing profession in 2007 at Maui Brewing’s former Lahaina manufacturing facility. In 2011, she joined San Diego-based start-up brewery Saint Archer, the place she was promoted to Brewmaster and remained with the brewery by its sale to Molson Coors. In 2016, Kim “got here residence” to Maui as Brewmaster.
“I’m honored to tackle the problem of this new position throughout this thrilling time for Maui Brewing and Trendy Occasions. Now we have a tremendous workforce, and my focus shall be on making our facility and operations world-class. Security, effectivity, and high quality shall be our prime priorities as our ‘ohana and manufacturing grows with a maintained give attention to our core values,” stated Kim.
Maui Brewing Chief Working Officer Scott Metzger shall be taking over the position of President & COO for Craft ‘Ohana, accountable for all day-to-day operations of the mixed entity. Scott’s new position will present higher flexibility for Craft ‘Ohana, permitting CEO Garrett Marrero to give attention to the general long-term technique for the corporate whereas Scott manages the day by day execution of the corporate’s imaginative and prescient and aims.
“Mahalo to our teammates each previous and current. I couldn’t be prouder of all we’ve completed as a workforce during the last 18 years. We’re thrilled to welcome our new teammates from Trendy Occasions into the ‘Ohana. In bringing collectively Maui and Trendy Occasions beneath Craft ‘Ohana, we’re dedicated to persevering with to steer in innovation, sustainability, high quality, and furthering our help of the communities we serve.” provides Garrett.
For extra data, go to MauiBrewing.com or comply with @MauiBrewingCo on Fb, Instagram, and Twitter.
For extra data on Trendy Occasions, go to ModernTimesBeer.com or comply with @ModernTimesBeer on Instagram and Twitter or @ModernTimesIsYourFriend on Fb.
###
About Maui Brewing Firm
Based in 2005, Maui Brewing Firm is Hawai’i’s largest craft brewery. MBC is predicated on Maui, with its grid-independent manufacturing brewery, full-service restaurant and tasting room in Kihei, in addition to eating places in Lahaina (Maui), Kailua (Oahu), and Waikiki (Oahu). Maui Brewing Firm is offered in 26 states, 1 district, and three worldwide nations with extra areas to comply with.
