Sit down, seize your self a cup of t(ea), of the agave or leaf selection, and take time to ingest what Lauren Mote, International Director of On-Commerce Excellence at PATRÓN Tequila and chief of PATRÓN Perfectionists programme has in retailer for the 2024 version, what’s being touted as probably the most highly-anticipated instructional platform within the tequila class. Spoiler alert: It’s going to be a corker – that is PATRÓN Perfectionists ramped as much as 11!
Having attended the PATRÓN Perfectionists International Last occasion final 12 months, we’ve to say it was so completely pitched and so thrilling to be a part of, not only for the bartenders and their respective model ambassadors however for these of us on the sidelines as properly. Let’s begin by digesting what you probably did final 12 months and the way it was for you?
Effectively, I’ve digested it, it was scrumptious – the truth is, it was the most effective meals I’ve had in years! Severely although, if commerce advocacy programmes are supposed to be management via training, offering experiences for bartenders and placing the bartenders and their superb bars on the coronary heart of a platform, then I feel we did an excellent job. I say that as a result of that comes from listening to what seasoned bartenders who’ve competed in different programmes or had their eye on the PATRÓN Perfectionists programme up to now are saying about it, fully unprompted. They’ve been commenting on how unimaginable the programme is, format-wise, time period-wise, concerning the tonality and what we’re making an attempt to perform. We couldn’t be extra happy with the outcomes of final 12 months.
As you have to be however, that mentioned, you’re switching issues up once more this 12 months. Why? How do you evolve a theme like perfection?
By encouraging the bartenders to try for their very own degree of perfection. A lot of the DNA of PATRÓN Tequila is about being merely excellent – all the things from how we make our additive-free tequila and the proper mix of expertise, to solely utilizing three elements – blue agave, water, yeast – and the attention-to-detail that goes into each bottle. Bartenders are following that very same path. For me, when folks assume that all the things must be excellent and consider that there’s just one definition of perfection, that may be fairly alienating. I consider that PATRÓN Perfectionists is a secure and inclusive house for bartenders to actually develop themselves and showcase the issues they’re most happy with. I can’t consider a greater model to assist convey that imaginative and prescient to life than PATRÓN as a result of that model of pondering runs so deeply in all the things we do. Plus, this 12 months, our new instructional modules and mentorship alternatives will present taking part bartenders with extra studying and galvanizing instruments to consider the theme of perfection from a number of angles.
So what can bartenders count on in the event that they’re excited about collaborating in PATRÓN Perfectionists this 12 months?
Introducing PATRÓN Paloma Perfecta
The important change is that the worldwide programme launches with PATRÓN Paloma Perfecta*. The deal with the Paloma provides bartenders the possibility to be taught extra about one in every of Mexico’s most historic cocktails which is gaining an elevated degree of recognition around the globe after the Margarita. Each couple of weeks till the top of September we’ll have some recent, thrilling content material for the bartenders to get impressed by, so there’ll all the time be an excellent characteristic story across the Paloma.
*Within the USA solely, the competitors entry problem can be a spin on the Margarita that includes PATRÓN Silver Tequila, discover extra on TALESperfectionists.com
Schooling (the type you’ll undoubtedly need to swot up on)
We have now some superb issues deliberate this 12 months, together with cook-along movies, reside workshops and bar hops the place a few of our former good PATRÓN Perfectionists champions share their ideas and recipes primarily based on the PATRÓN Paloma. And naturally, everybody who registers can be a part of the unimaginable PATRÓN Perfectionists neighborhood. The primary three months (from July to the top of September) will deal with Paloma Perfecta, masking all the things from the historical past of this iconic cocktail, to the DNA of the recipe and what Paloma Perfecta is all about – simply to present everybody an excellent baseline to work from. Giulia Cuccurullo (Artesian, London), Kat Stanley-Whyte (American bar on the Savoy, London) and Yeray Monforte (Unhealthy Firm, Madrid) star in our Paloma Perfecta modules as ongoing members and supporters of our PATRÓN Perfectionists household.
One other change is that we received’t be launching all of our training on the identical time. As a substitute, we’ll be drip-feeding it all year long, so it’s simpler for our bartenders to take one idea at a time, develop the thought course of round it, take part in a workshop and apply the learnings instantly; that is how PATRÓN Perfectionists really turns into a 365-day advocacy programme. The Paloma training can be mirroring what the ask is for the worldwide PATRÓN Perfectionists entry course of. Within the USA, we’ve teamed up with Tales of the Cocktail to sponsor the programme and our focus for each entry problem and the tutorial modules working this Summer season within the USA would be the Margarita.
Let’s hear it for the mentors
We’re additionally working with some implausible PATRÓN mentors around the globe, together with the likes of Deano Moncrieffe of Hacha, London; Gina Barbachano of Hanky Panky in Mexico Metropolis; Matt Whiley of RE, Sydney; and lots of others that can be unveiled in the end. All of those superb folks can be becoming a member of our programme over the subsequent few months, supporting bartenders throughout their journey with us and offering loads of inspiration from the entry via to the worldwide closing stage. They’ll be readily available for on-line seminars accessible to these bartenders who register to the portal earlier than fifteenth August, additionally providing one-to-one classes to some fortunate contributors to the seminars. Throughout these classes, bartenders can ask something to assist with the entry course of, resembling find out how to use a particular ingredient of their cocktail or find out how to be a greater storyteller for instance – what they received’t be doing is providing particular recommendation on the recipe submission.
Time to make the Paloma shine
PATRÓN Paloma Perfecta is our name to bartenders to submit probably the most extravagant, most lovely Paloma. The recipe has to characteristic PATRÓN Reposado Tequila as the bottom and embody a cordial that may be made with something they like so long as it’s balanced, scrumptious and grapefruit performs a task not directly. That may be utilizing the pores and skin, juice, peel, pith, essence – something – together with plain soda. Salt and garnish is elective, and might be created as they like.
Paint the world PATRÓN Paloma Perfecta!
The important thing ask is how will you create a Paloma that’s impressed by and tells the story of the favorite metropolis that you just’ve ever visited. For example, I like Bangkok, so I’d do a Paloma spin with PATRÓN Reposado Tequila and grapefruit however creating a good looking story and idea primarily based round my reminiscences and flavour inspirations of that metropolis.
Fabulous! So what are the important thing dates and the way do bartenders register curiosity?
From now till August fifteenth:
Bartenders are invited to arrange their profile at academiapatron.com/patronperfectionists. In the event that they create a profile by 15 August, they’ll robotically be entered to the web mentorship program. They don’t must submit a recipe at this stage – we suspect that with this new mentorship program and the alternatives it affords, most bartenders will wait, ask questions and share moments with their iconic function fashions from around the globe and use the chance to assume in another way about their entry and the way that one drink can actually change their life. To participate within the cocktail competitors, a recipe that responds to the temporary must be submitted by thirtieth September.
From fifteenth August to thirtieth September:
Time to get your recipes in!
