PATRÓN Tequila, the world’s primary super-premium tequila*, is collaborating with longtime familia member and beloved Mexican racing icon Checo Pérez, to unveil the 2023 limited-edition The PATRÓN Mexican Heritage Tin.
Launched yearly, the 2023 version artfully encapsulates the magic, drive and keenness that these two proudly Mexican icons embody of their respective craft. PATRÓN will rejoice the discharge of this 12 months’s Mexican Heritage Tin on the most anticipated race of the 12 months – the inaugural Vegas race – and can be awarding a pair of fortunate winners the final word race weekend expertise with the “PATRÓN Race to Vegas Sweepstakes.”
The PATRÓN Mexican Heritage Tin visually shares the tales, traditions, and tradition of Mexico by means of stunning one-of-a-kind designs. This 12 months’s eighth version of the tin, which features a bottle of PATRÓN Silver, incorporates a vibrant design impressed by Checo’s life on and off the racetrack, and captures lots of the issues Checo feels obsessed with in being Mexican.
The tin’s design combines daring line work and vibrant colours with hidden symbols and complicated themes of magnificence, energy, freedom, onerous work, and household. From the agave fields and devoted jimadors to the coyotes and XOLOTL that characterize Checo’s “pack,” his family and friends, the tin options symbols most vital to Checo. On the heart of the tin is a golden eagle that symbolizes the energy and freedom of the folks in his dwelling nation, and serves as a reminder that every part he does is for the folks of Mexico. Further symbols discovered all through the tin embody hummingbirds which characterize Checo’s aggressive spirit, mariachi devices for his favourite music, cocktails that are for his love of celebrations, and naturally, his race quantity (#11).
“Mexico is at all times with me irrespective of the place I may be on the planet, so I’m excited to lastly share this collaboration that I created alongside my PATRÓN familia,” mentioned Checo Pérez, driver for the Oracle Crimson Bull Racing Group.
“The design and every image on the PATRÓN Mexican Heritage tin has particular that means to me and represents the eagerness and pleasure in Mexico that introduced PATRÓN and I collectively. I’m so excited for the tin to hit cabinets, and for my followers to have one thing created by me that they will decide up for themselves or family members this vacation season.”
“PATRÓN is proudly pushed by our Mexican Heritage, so we’re extremely honored to have the ability to convey this distinctive collaboration to life with a member of our familia Checo Pérez,” shared Allie Bostwick, Senior Director, World Communications Tradition, and Model Partnerships, PATRÓN Tequila. “Checo has been a tremendous companion to work at PATRÓN, as we each are pushed by ardour, a tireless dedication to realize perfection and have an infinite quantity of pleasure for our homeland in Jalisco, Mexico. We’re thrilled to have the ability to rejoice and share a chunk of Mexico with the world by means of our one-of-a-kind limited-edition design with Checo that brings to life our heritage, tradition and love of Mexican tradition.”
The limited-edition PATRÓN Mexican Heritage Tin is on the market at native retailers nationwide within the U.S. and choose worldwide markets for an SRP of $59.99 whereas provides final. The tin may also be bought on-line by way of ReserveBar. Watch Checo Pérez communicate to his expertise creating the 2023 Mexican Heritage Tin with PATRÓN Tequila right here
About PATRÓN Tequila
From hand-harvesting the highest-quality 100% Weber Blue Agave, to the normal, time-honored distillation course of and particular person labeling, numbering, and inspection of every bottle, PATRÓN Tequila is crafted with meticulous precision and care. Although PATRÓN has grown to turn out to be probably the most acknowledged and revered luxurious spirits manufacturers on the planet, it’s nonetheless completely produced within the Highlands of Jalisco, Mexico, in the identical small batches and with the identical dedication to high quality and craftsmanship. For extra details about PATRÓN Tequilas and Liqueurs, please go to www.PATRÓNtequila.com. The proper method to get pleasure from PATRÓN is responsibly.
