Consistent with Penfolds’ ambition to develop the wine class within the channel, the Penfolds Bin 389 GTR present pack design takes inspiration from the wine making course of, reinterpreting the hoops of a wine barrel.
Pieta Jordan, head of promoting, world journey retail, mentioned: “This new pack offers Penfolds with the chance to not solely faucet into journey retail consumers’ need for brand new and distinctive choices, but in addition to lean immediately into the gifting event, realizing our newest analysis highlighted gifting because the quantity three motive why wine customers go to the wine class.
“In collaboration with our key retail companions, Penfolds will drive consciousness of this new pack by means of activations in retailer within the lead as much as the festive season,” added Jordan.
The Penfolds Bin 389 Journey Pack 750ml is accessible at chosen places in world journey retail at rsp AUD$105.
