Drinks big Pernod Ricard USA has bought Skrewball peanut butter-flavored whiskey, capping off a meteoric rise for the model since launching in 2018. Skrewball surpassed 500,000 nine-liter circumstances offered in 2022.
“Skrewball has confirmed its uniqueness and success with a big viewers, so we’re delighted to have this model as a part of our portfolio” says Ann Mukherjee, Chairman and CEO of Pernod Ricard North America. “With a product that brings an iconic American taste to the spirits world, Steven and Brittany have discovered a real level of distinction within the class. We’re wanting ahead to unlocking the magic of this model and a profitable journey forward.”
The acquisition bolsters Pernod’s presence within the fast-growing flavored whiskey area. The corporate had launched an orange flavored expression of its Jameson Irish whiskey final 12 months.
“It’s overwhelming to see how far we’ve include a ‘screwball’ thought and a dream,” says founders Steven and Brittany Yeng. “We’re very excited to see what the longer term holds for this model underneath Pernod Ricard. The engine behind the corporate — its technique, world attain and model constructing experience — will vastly help in taking the model to new heights and we’re excited to see it soar.”
Phrases of the deal introduced at this time weren’t disclosed. Debevoise & Plimpton acted as authorized advisor to Pernod Ricard. Perella Weinberg Companions acted as monetary advisor to Skrewball and the founders and Latham & Watkins acted as their authorized advisor.
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