This new funding into the fast-growing agave class, primarily pushed by the US market, enhances the Group’s portfolio throughout value factors and events.
Alexandre Ricard, chairman and CEO of Pernod Ricard, stated: “Código’s vary of tequilas reinforces our provide of extremely premium plus agave merchandise within the US, the place the class is having fun with a really robust momentum.
“It’s a privilege to associate with Ron Snyder, Federico Vaughan and George Strait with whom we share a standard imaginative and prescient for Código 1530 and customary ambition to strongly speed up and strengthen the success of the model,” Ricard added.
Based in 2016 by Ron Snyder, Federico Vaughan and George Strait, Código 1530 tequila is produced within the Mexican state of Jalisco, and relies on the transmission of an ancestral tequila recipe following Los Códigos, “the codes” in English.
“Our aim for Código has at all times been to provide and share the very best tequila. What began as merely having fun with our tasty tequila with associates in Mexico, rapidly grew into an aspiration to share Código with discerning customers all over the world,” stated Snyder.
“To achieve the backing of Pernod Ricard is a strong alliance, and a logical development that may profit customers with an expanded attain by way of our collaborative development. We stay up for working intently with Alex, Ann & the Pernod Ricard crew as we construct our model globally,” Snyder added.
Código is already accessible inside 50 states throughout the US and is on the early stage of its worldwide improvement with a presence in over 30 markets.
Via this partnership, Pernod Ricard is increasing and diversifying the worth proposition of its portfolio of tequila manufacturers, which already contains Olmeca, Altos and Avion.
The Group can be including two new Mezcal references (Código Mezcal Artesanal and Código Mezcal Ancestral) to its Mezcal portfolio constructed across the Del Maguey and Ojo de Tigre manufacturers.
