Picadas was based in Monterrey, Mexico in 2021 by Hugo Martinez, an area who like everybody in Mexico grew up having fun with do-it-yourself aguas frescas together with his household. Martinez was pursuing an MBA at Stanford when he grew to become captivated by the ready-to-drink cocktail craze.
“The recognition of laborious seltzers was skyrocketing, however I rapidly realized that they didn’t have the identical flavors I used to be used to,” mentioned Hugo Martinez, founding father of Picadas. “I craved the agua fresca flavors I grew up with – limonada, guava, and mango that not one of the American ready-to-drink choices actually captured. I spotted there was a spot out there that solely a Mexican-made laborious agua fresca may fill, as a result of Mexicans by no means sacrifice taste. The thought for Picadas was born.”
The model’s inventive title comes from the time period “con piquete,” colloquial Mexican slang which means “spiked” or “with alcohol.” Therefore, aguas frescas with “piquete” would then be referred to as aguas “Picadas” and whereas it’s not a time period usually used, Martinez hopes that quickly “aguas picadas” will probably be generally used within the U.S. when referencing laborious agua frescas.
Following commencement, Martinez returned to his hometown of Monterrey, Mexico and set to work brewing his first batch utilizing a recipe he realized from his grandmother. Picadas combines actual fruit juice with alcohol from cane sugar to create a tough agua fresca that embodies the daring, genuine flavors of Mexico.
Martinez spent a number of weeks recreating the recipe with totally different Mexican fruits, fruit juices, and varieties of alcohol. He shared his creations with family and friends, tweaking his components, and strategies to include their suggestions and indulge their style buds. The overwhelming response was “más sabor” and “escarcharlo,” extra taste, and a spicy chile rim to create distinction and depth. In November of 2021, Martinez started promoting Picadas at mercados and native farmers markets in Monterrey. Because the drink gained recognition and phrase of it started to unfold across the nation, Martinez fashioned strategic partnerships that acquired Picadas into shops like Vinoteca, H-E-B, Soriana, Chedraui, and different Mexican chains. Now, Martinez has partnered with Austin-based Redbud Manufacturers to develop Picadas to its first US market, Texas.
Picadas is accessible in three flavors, limonada, mango, and guava and all are made with a base of actual fruit juice (not like laborious seltzers, which use a base of water). Martinez insisted on utilizing tart key limes for the limonada as a result of “that’s how Mexican limonadas are ready”, candy yellow mangos “as a result of these are the mangos we eat in Mexico and floral Mexican guavas to set Picadas aside within the RTD class.
Picadas blends its juice in small batches, permitting it to retain a daring, fruit-forward taste, without having for synthetic components. The combination is then sweetened with agave, and cane sugar alcohol is added to make it “piquete.” Each 12-ounce can accommodates 130 energy and 4.5% alc/vol. Every can is accompanied by an individually-portioned packet of spicy chili salt to position on the rim and luxuriate in with every sip. Six-packs retail for $10.99 at H-E-B grocery shops all through the Lone Star State.
GSN’s Remarks: You’d be laborious pressed to craft a greater or inexpensive model at dwelling. The lime Picadas is tart, refreshing and never overly candy. The guava Picadas is easy, recent tasting and provides an lazy island sensibility. The mango Picadas is extra delicate and has a considerably dry, but candy character. The chili-lime salt packets add an awesome deal to the expertise with a warming, nice warmth and vibrant tartness with every sip. Of the three drinks, our clear favourite is the guava, with the lime following and the mango within the last place. We hope these catch on throughout the nation, as they’re a welcome addition to the RTD market. GSN Scores: Lime A-, Guava A+, Mango B
For extra info go to: Drink Picadas
#Picadas #PicadasHardAguaFresca
