Playboy, the long-lasting “way of life” journal, is launching its very personal portfolio of ultra-premium spirits, beginning with a 17-year-old bourbon named Uncommon Hare 1953–we’ll keep away from making any crude jokes in regards to the age of the primary launch. The brand new spirits line is a three way partnership with Spirit Funding Companions (SIP).
A becoming tribute to the 12 months Playboy was based, the Uncommon Hare 1953 Anniversary Version is a 17-year Kentucky bourbon completed in XXO Cognac casks. Bottled at 111 proof and packaged in a commemorative field, just one,953 bottles shall be launched for the U.S. market launch and 1,953 bottles for choose markets in Asia and Europe.
On the nostril, the Playboy bourbon presents dried fruit with particular aromas of caramelized nectarine and lightweight clove. The palate is medium bodied with gentle natural notes and creamed corn; gentle oak and baking spices. The end is long-lasting on the tongue with by no means ending caramel and a contact of nutmeg
“Playboy is happy to enter into the $500 billion-plus world spirits class in collaboration with SIP and artisan distillers from all over the world,” mentioned Jared Dougherty, President of Strategic Partnerships at PLBY Group. “We’re curating a very distinctive assortment of uncommon and distinctive spirits. Every product is produced with extraordinary craftsmanship and class, from the attractive bottle to the spirits inside.”
Marking the inaugural whiskey providing from Playboy Spirits, the Uncommon Hare model expects to supply a portfolio of ultra-premium spirits in choose markets all over the world starting with the U.S., Europe, and Asia Pacific. Playboy Spirits first teased its burgeoning spirits model in late 2021 with the restricted launch of Uncommon Hare Añejo Conejo, an ultra-premium additional añejo tequila in collaboration with Código 1530.
“Ardour and class are the muse of the Uncommon Hare model and our spirits assortment,” mentioned Marc Bushala, Chief Govt Officer of Spirit Funding Companions. “The ‘1953 Anniversary Version’ is an unimaginable bourbon in contrast to some other and worthy of being the inaugural whiskey launch for Uncommon Hare.”
Every bottle is individually numbered and is available in a modern customized field outfitted with near-field communication (NFC) expertise. The NFC chip will give inaugural 1953 house owners entry to the Uncommon Hare Society providing unique luxurious journey experiences, intimate occasions, personal barrel releases and extra.
Playboy Uncommon Hare 1953 bourbon is obtainable for buy for $589 at choose retail areas and through the model’s official web site.
