Our Favorite Week Returns…
TheFloatingRumShack.com – or extra particularly – Peter Holland (i.e.; me) returns in his/my official capability because the OFW Ambassador for the UK. So, you probably have a query that the Previous Long-established Week web site or social channels can’t reply, please do drop me a line through TheFloatingRumShack.com social media channels, or by e-mail as follows.
Thefloatingrumshack [at] Gmail [dot] com
Unbelievable manufacturers, a easy idea, scrumptious cocktails. What extra might you need? Effectively, learn on to additional whet your urge for food!
Oh, and bartenders – rumours abound concerning a easy social media competitors that would win you a improbable prize – keep tuned, extra particulars quickly!
Press Launch: All the time a basic however by no means old style – that’s what Previous Long-established Week is all about. For 2018, innovation is the flavour, and sporting some optimistic controversy too: Anybody for a Cognac Previous Long-established maybe? All set to rejoice the daddy of all cocktails, the Previous Long-established, bartenders around the globe will attain for his or her mixing spoons and showcase their old style and new-fashioned creativity for ten days in November. Previous Long-established Week (OFW) is the annual world celebration of cocktailing. It boldly will increase its affect from its third yr in 2017, and for 2018, it now launches with ambassadors in 13 worldwide zones, to embrace most of the highest profile cocktail cities on this planet. This embassy of prime spirits consultants and writers will assist encourage bars to serve up essentially the most basic, modern, unique, premium or daringly completely different Previous Long-established cocktails. They intention to increase the legend that makes it essentially the most enduring and in style cocktail in high quality bars (within the World’s 50 Greatest Bars). Bars are invited to take part by registering on the OFW web site by 20 October; all set for Previous Long-established Week 1st-Tenth November 2018. So, anticipate to listen to that bar name ‘Combine me an Previous Long-established’, from discerning cocktail drinkers of their favorite bars. www.old-fashioned-week.com
Previous Long-established Week will goal over 1,000 bars in 2018 (growing from 800 collaborating bars in 2018). It has flourished from its modest idea to a worldwide diary date – due to its creators Michael Landart of in style neighbourhood bar Maria Loca in Paris, and rum fanatic Cyrille Hugon who based Paris Rum Fest and Rumporter Journal. It companions internationally with seven famend manufacturers: ANGOSTURA® Fragrant Bitters, Havana Membership rum, Rhum J.M from Martinique, Monkey Shoulder blended Scotch malt whisky, and new for 2018 – Cognac Pierre Ferrand, Toschi Amarena pink cocktail cherries and Woodford Reserve bourbon. Taking part bars will serve Previous Fashioneds utilizing a minimum of two of those spirits manufacturers. Past that, they will freely use their different common listed spirits. Shoppers can take pleasure in individually conceived occasions, promotions, and customarily good old style consuming enjoyable. Bars, and in addition retailers, can announce their actions on the Previous Long-established Week web site and showcase their creations through OFW social media.
Cyrille Hugon, co-founder and director of Previous Long-established Week, feedback: “The world adores a correctly made Previous Long-established cocktail. This yr we’re increasing our community of enthusiastic ambassadors and eager to contain much more high-quality bars, bartenders, and even retailers and off-licences. Previous Long-established Week is a celebration of cocktail heritage and bartenders’ expertise, and in addition encourages innovation and nice cocktail banter amongst drinkers.
“Our need can be to assist the bars to draw clients and improve their cocktail gross sales. Each main metropolis has bars providing high quality rum and whisky on the prime of their menus. Refined drinkers will stay loyal to their Previous Fashioneds, and a brand new technology of cocktail followers searching for to immerse themselves in fashionable classics will head to those vacation spot bars.”
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